Miami, Florida - May 4, 2026
DeLorean Labs, the Web3 division of the DeLorean Motor Company, announced a native integration of its token, $DMC, onto the Solana blockchain. The effort was carried out in partnership with Sunrise and powered by the Wormhole bridge, with support from the Solana Foundation. The integration gives users in the Solana ecosystem the ability to buy, hold, stake, and use $DMC across supported platforms.
The DeLorean has long been more than an automobile for many observers. Its design, most visibly the gullwing doors, and its cultural associations have made it a symbol of futurism and rebellion. DeLorean Labs says that symbolism belongs to the community, and its Web3 strategy aims to translate that cultural weight into onchain ownership and participation.
In announcing the move, Wormhole Labs co-founder and CEO Saeed Badreg commented on the significance of bringing a brand like DeLorean onchain. "Seeing a brand like DeLorean move onchain is a big moment. Sunrise is bringing all important assets to Solana, where they can trade in open, liquid markets. We re excited to bring $DMC into the ecosystem."
The integration is positioned as an extension of DeLorean Labs' founding thesis: that iconic intellectual property should be accessible and community-owned rather than restricted. By establishing $DMC natively on Solana - described in the announcement as a top retail-driven chain - DeLorean Labs expects to make the brand available to everyday traders, DeFi participants, NFT collectors, and real-world asset proponents operating on Solana.
The announcement highlights a set of practical capabilities enabled by the Solana integration. Users will be able to transact $DMC across supported platforms, stake the token, and secure early access to forthcoming tokenized DeLorean vehicle drops. The token also connects to DeLorean anks' governance framework, which the company describes as a first-of-its-kind model for a globally recognized brand, providing community members with a role in driving future development decisions.
"DeLorean is about momentum, innovation, and pushing boundaries, values that align perfectly with what ppears on Solana, and in the Solana community right now. We re not just launching a token; we re committing to the ecosystem," said Evan Kuhn, President of DeLorean Labs.
DeLorean Labs frames the launch as part of a larger shift in how brands and real-world assets interact with blockchain infrastructure. The company asserts that tokenization of vehicles and other assets is moving from niche experimentation into mainstream industry conversation. In that context, DeLorean is presented as a test case: if a cultural icon can be tokenized, governed by its community, and traded within liquid markets, then other brands and assets may follow.
The technical partners attached to the rollout are positioned to address immediate market access and liquidity. Sunrise, described as the day-one asset gateway of Solana, facilitates the listing of new onchain assets - including crypto, stocks, and commodities - with liquidity available from the moment of listing. Wormhole Labs provides cross-chain infrastructure and open-source tooling to support the bridge that enables the token move.
DeLorean Labs also describes a broader product vision tied to its token and protocol. The announcement reiterates the company's work on what it calls the DeLorean Protocol, an onchain vehicle reservation, marketplace, and analytics system. The company states it has launched what it describes as the worldirst tokenized electric vehicle using that protocol, positioning $DMC as the connective utility token within an ecosystem that blends cultural value and digital utility.
According to the release, the $DMC token is now live on Solana. The company directs interested parties to its website and social channels for further information and updates.
About DeLorean Labs
DeLorean Labs is the official Web3 division of the DeLorean Motor Company, focused on digital innovations that link the brand's heritage with new technologies. The group states it combines cultural IP with onchain protocols to enable vehicle tokenization, marketplace features, and analytics via the DeLorean Protocol, with $DMC serving as the ecosystem token.
Visit deloreanlabs.com or @DeLoreanLabs on X for updates. Media contact: DeLorean Labs Press, [email protected].
About Sunrise
Sunrise is described as the day-one asset gateway of Solana. It enables new onchain assets - including crypto, stocks, and commodities - to list on Solana with liquidity available at launch. Sunrise is produced by Wormhole Labs.
About Wormhole Labs
Wormhole Labs is a technology firm focused on building cross-chain products, tools, and reference implementations to expand interoperability. The company emphasizes open-source development and creating infrastructure to connect decentralized platforms.
Contact for Sunrise: [email protected]. PR contact: Xin Qi, Luna PR, [email protected].