World June 10, 2026 09:56 AM

LA28 Announces Second Public Ticket Sale After More Than 4 Million Tickets Move in First Release

Organizers set registration and presale windows as strong early demand favors local buyers and affordable price tiers

By Jordan Park
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LA28 will open a second public ticket sale from August 10-20 after an initial release that sold over 4 million tickets. The first drop saw nearly 75% of purchases from Los Angeles and Oklahoma City residents, included about 500,000 tickets priced at $28, and saw 95% of available tickets under $100 claimed. Registration for the August sale closes on July 22 and a separate Visa cardholder presale will run July 29-31.

LA28 Announces Second Public Ticket Sale After More Than 4 Million Tickets Move in First Release
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Key Points

  • More than 4 million tickets were sold in LA28's first release, with nearly 75% purchased by residents of Los Angeles and Oklahoma City - impacts the sports and live events sectors.
  • Approximately 500,000 tickets were offered at a $28 price point and 95% of available tickets were under $100 - relevant to consumer spending and ticketing market dynamics.
  • Registration for the second public sale closes July 22; Visa cardholder presale runs July 29-31 and those selected for it will not be eligible for the second public draw - affects payments and sponsorship-related sales channels.

Organizers of the Los Angeles 2028 Olympic Games said on Wednesday they will run a second public ticket sale from August 10-20 following an initial release that produced sales of more than 4 million tickets.

Officials said the first distribution was dominated by local demand: residents of the Los Angeles and Oklahoma City areas purchased nearly 75% of the tickets sold in that first tranche. The release also featured a substantial allocation of low-cost options, with roughly 500,000 tickets sold at $28 and 95% of available tickets priced under $100.

The upcoming second sale will include offerings across every Olympic sport and price tier, but the full range will be available only while supplies last; organizers emphasized that availability will vary subject to remaining inventory.

Fans who want to participate in the August sale must register by July 22 for the LA28 ticket draw. The draw does not guarantee a purchase in a fixed order - instead it assigns purchase time slots at random to those who register. Organizers said those selected in the draw will be notified on August 6-7.

Separately, LA28 will hold a Visa cardholder presale from July 29-31. Fans picked for that presale will receive notifications on July 27. Organizers noted that fans granted access to the Visa presale will not be eligible to receive a time slot in the second public draw, meaning participation in the presale and the public draw are mutually exclusive for selected fans.

Ticket quantity limits were confirmed: each buyer may secure up to 12 Olympic event tickets. In addition, buyers may purchase up to 12 tickets for the Olympic soccer tournament. Ceremonies carry a four-ticket limit per buyer, and those tickets count toward the 12-ticket maximum for Olympic events.

LA28 reported that tickets from the initial release were claimed by fans located in 85 countries as well as all 50 U.S. states and U.S. territories. The 2028 Games will mark the third time Los Angeles has hosted the Olympics, following prior hosting in 1932 and 1984.


What to expect next:

  • Register by July 22 to enter the August ticket draw.
  • Notification windows: selected draw participants will be told on August 6-7; Visa presale notifications come on July 27.
  • Ticket limits and availability rules apply - buyers should plan according to the outlined purchase caps and presale exclusions.

Risks

  • Ticket availability in the second sale is subject to remaining inventory, creating uncertainty for consumers and secondary market participants - impacts ticketing and resale markets.
  • The draw assigns purchase time slots at random, so registered fans face uncertainty about their ability to buy tickets even if they register - impacts consumer planning and demand forecasting.
  • Fans selected for the Visa presale are excluded from eligibility for a time slot in the second public drop, which could create dissatisfaction among buyers who prefer the public draw - affects payment partnerships and customer relations.

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