Trade Ideas September 25, 2026 09:30 AM

Why I'm Buying Uber Again After Selling in March - Double Upgrade to Long-Term Buy

A pullback bought me back into UBER: valuation, cash flow and margin resilience make this a tactically attractive long-term trade.

By Caleb Monroe
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UBER

I sold Uber in March after a run-up. The stock has pulled back into the high-$60s, trading at roughly 14.8x trailing earnings with $9.44B in free cash flow and a $141B market cap. That combination of profitability, cash generation and a manageable capital structure justifies re-entering on a long-term trade plan. This note explains the thesis, valuation framing, catalysts, and a concrete entry/stop/target with horizons and risk controls.

Why I'm Buying Uber Again After Selling in March - Double Upgrade to Long-Term Buy
UBER
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Key Points

  • Initiating long-term buy at entry $69.00 with stop $62.00 and target $95.00 (horizon up to 180 trading days).
  • Uber generates significant free cash flow ($9.44B) and trades at a reasonable trailing P/E (~14.8x) given scale and ROE (35.07%).
  • Near-term technicals are weak (RSI ~35.9, bearish MACD), creating a tactical entry opportunity after a pullback.
  • Material catalysts include quarterly margin beats, autonomous partnerships rolling into pilots, and improved Freight momentum.

Hook & Thesis

I sold Uber in March after a period of multiple valuation reratings and momentum-driven upside. Fast forward to today: shares are back in the high-$60s and my conviction to buy has returned. The math that changed my mind is simple - at roughly $69 a share Uber trades at a market cap near $141 billion while generating meaningful free cash flow ($9.44 billion reported) and delivering double-digit return on equity (35.07%). For an asset-light platform business that continues to scale Mobility, Delivery and Freight globally, that combination is too attractive to ignore.

So I'm doubling my previous stance: two upgrades in one. I'm initiating a long-term position with a clear entry, stop and target. This is a deliberate, risk-managed trade into what I view as a durable, cash-positive technology-enabled transportation platform whose current price already discounts several macro and operational risks.

What Uber Does and Why the Market Should Care

Uber Technologies is a technology platform that connects riders, drivers, restaurants and shippers across three core segments: Mobility, Delivery and Freight. The platform model gives Uber high operating leverage when utilization and take-rates improve. The market should care because Uber now sits at a scale where small improvements in margin and utilization translate into large incremental free cash flow. That free cash flow - $9.44 billion on the most recent metrics - supports optionality: reinvestment into product, partnerships (including autonomous vehicle deals highlighted in recent news), and capital returns or debt reduction if management chooses.

Support for the Bull Case - The Numbers

  • Market cap: about $141.4 billion.
  • Trailing earnings per share: $4.69 with a P/E around 14.8x.
  • Free cash flow: $9.44 billion.
  • EV roughly $149.2 billion, EV/EBITDA ~20x and price-to-sales ~2.56x.
  • Profitability: return on equity ~35.07% and ROA ~14.56% - unusually high for a transportation company.
  • Balance sheet: conservative-ish leverage with debt-to-equity ~0.47 and enough cash to navigate cycles (cash metric in dataset shows 0.33 on the given measure).

Collectively, those metrics say Uber is not a growth-for-growth's-sake story anymore. It's a scaled business with meaningful earnings and cash generation that trades at a reasonable multiple versus that cash flow profile.

Valuation Framing

At a market cap near $141 billion and a reported EPS of $4.69, the company trades around 14.8x trailing earnings. Price-to-sales is 2.56x and EV/EBITDA roughly 20x. Those are not dirt-cheap headline multiples, but they are reasonable given Uber's asset-light model, global reach and high ROE. The stock has a 52-week range of $65.41 to $101.30; today's price sits much closer to the low end of that range which compresses downside and increases asymmetric upside, especially if margins and utilization stabilize or improve.

Compare that to younger delivery-only models: Uber's diversified mix (mobility + delivery + freight) and $9.44B FCF provide a margin of safety that those pure-play peers don't have. If you value Uber on a normalized FCF yield, $9.44B of FCF on an enterprise value of roughly $149.2B implies an FCF yield near 6.3% before any reinvestment or buybacks - attractive for a growth-adjacent technology platform.

Technical & Sentiment Context

Technicals show the stock cooling off: the 10-, 20-, and 50-day moving averages are higher than the current price, RSI sits at ~35.9 (close to oversold) and MACD indicates bearish momentum. Short interest is meaningful but manageable - recent settlement figures show around ~45.7M shares short with days-to-cover in the low single digits. Elevated short volume in recent sessions suggests the backdrop is contentious but also sets up potential squeeze dynamics if sentiment flips.

Trade Plan - Exact Rules

Action Price Horizon
Entry $69.00 Long term (180 trading days)
Stop Loss $62.00
Target $95.00

This is a long-term trade meant to run up to 180 trading days because the key upside drivers are operational and capital allocation outcomes that play out over quarters, not hours. I also monitor a mid-term checkpoint: if the stock reaches $80 within 45 trading days, I'm likely to trim half of the position to lock in gains while letting the rest run to the $95 target.

Why These Levels?

Entry at $69 is roughly in line with the current market price and gives us a close-to-52-week-low cushion; the stop at $62 sits below the recent low band and provides a hard risk control for headline downside. The $95 target is still well below the 52-week high of $101.30 but represents a re-rating toward a richer multiple that would be justified by continued margin expansion, stronger take-rates, or a sizable capital-return announcement.

Catalysts (2-5)

  • Quarterly earnings beats and margin expansion - continued strength in Mobility utilization and Delivery unit economics could surprise consensus and push the stock higher.
  • Autonomous vehicle partnerships and commercial deployments - recent news highlights partnerships that could materially lower driver costs over time.
  • Capital allocation changes - meaningful share buybacks or debt paydown funded by free cash flow would support a multiple expansion.
  • Freight growth acceleration - better-than-expected adoption in Freight would diversify revenue growth and improve overall take-rate.

Risks & Counterarguments

No trade is without risk. Here are the material downsides I’m watching closely:

  • Regulatory and labor risk: Changes to worker classification or new regulations in large markets could raise operating costs and compress margins.
  • Competition and margin pressure: DoorDash and local players continue to compete aggressively on Delivery and promotions, which could keep take-rates and margins pressured.
  • Autonomy is uncertain: Partnerships on autonomous vehicles are promising but speculative; delays or failed pilots would weigh on the long-term cost thesis.
  • Macro slowdown or lower consumer spending: A recession or weaker demand for discretionary rides could cut top-line growth and hurt utilization.
  • Sentiment and technical volatility: Elevated short interest and recent bearish momentum can create outsized down-moves even when fundamentals remain intact.

Counterargument I take seriously: Critics will say Uber's valuation still embeds optimism - that the company needs continued execution across several fronts (international mobility, Delivery margins, Freight scaling) to justify a higher multiple. That is valid. If margins stall or FCF falls materially from the reported $9.44B run rate, this trade weakens.

Why I Still Buy

My warrant to open the position is that much of the downside appears priced in: the stock is nearer the low of its 52-week range, sentiment is cautious, and the company already demonstrates sizable free cash flow and strong ROE. Those are real, measurable buffers. If quarterly cadence shows execution and management pivots capital toward shareholders or higher-return investments, multiple expansion and earnings growth create asymmetric upside versus the defined stop-loss risk.

What Would Change My Mind

I will exit or materially reduce the position if any of the following occur:

  • Quarterly FCF and EBITDA come in well below management guidance and trend down across two consecutive quarters.
  • Management announces materially dilutive capital actions (large equity raises) or abandons margin discipline without a credible growth payoff.
  • Regulatory rulings in major markets that significantly increase operating costs or force structural changes that reduce take-rates materially.

Conclusion - Clear Stance

I'm buying Uber again and treating this as a long-term (up to 180 trading days) trade. Entry $69.00, stop $62.00, target $95.00. The move is anchored in measurable fundamentals: a $141B market cap, $9.44B in free cash flow, a sub-15x trailing earnings multiple, and high ROE. The near-term risk is real - regulatory and competitive pressure could push the stock lower - but those are the precise risks our stop and position sizing are designed to manage.

If Uber executes operationally and capitalizes on its FCF optionality, the upside to $95 becomes a plausibly conservative outcome. If those execution pillars break, I will respect the stop and reassess once the picture clears.

Quick Reference

Metric Value
Market Cap $141,386,011,576
EPS (trailing) $4.69
P/E ~14.8x
Free Cash Flow $9.44B
EV/EBITDA ~20x
52-week range $65.41 - $101.30
Current technicals RSI ~35.9, bearish MACD

Execution matters. The thesis is straightforward: buy cash-generative scale at a reasonable multiple, manage downside with a hard stop, and watch for catalysts that convert operating strength into a multiple re-rating. That's why I'm back in.

Risks

  • Regulatory and labor changes that materially increase operating costs and compress margins.
  • Stronger competition in Delivery and Mobility that forces prolonged promotional activity and lower take-rates.
  • Autonomous vehicle deployments fail to scale or are delayed, removing a key long-term cost advantage thesis.
  • Macro slowdown that reduces discretionary ride volume and depresses utilization across segments.

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