Nine Entertainment to Acquire QMS Media for A$850 Million; Sells Radio Arm as Shares Rally
Nine Entertainment will buy outdoor advertising firm QMS Media for A$850 million (US$597.7 million) and simultaneously sell its broadcast radio division for A$56 million, moves that support a strategic shift to digital revenue and coincided with a notable intraday rise in Nine's stock price. The transaction advances Nine's goal of boosting digital …