Nestle said on Tuesday that the company will factor falling coffee bean costs into decisions on retail pricing, a development that could eventually ease what have been higher prices for consumers in recent years.
Axel Touzet, who runs Nestle’s coffee brands strategic business unit, spoke at the company’s headquarters in Vevey and described lower bean costs as "a great thing for everyone, because it will lower the cost and, you know, may lower the price." He added that Nestle will "adapt, depending on the markets and the situation," and confirmed the company will take the recent decline in coffee-bean prices into account when it sets its coffee prices.
The remarks provide the clearest signal to date that the world’s largest coffee company is prepared to adjust its retail pricing after several years of steep increases. Coffee prices jumped sharply in 2024 and reached record levels in 2025 amid adverse weather that hit supplies, but bean prices have broadly moved lower during the current year.
Touzet emphasised that actual consumer prices will depend on Nestle’s inventories and the prices the company previously paid for beans. That means the pass-through of lower raw-material costs to shop and supermarket prices is not immediate.
Industry participants estimate it typically takes at least nine months for movements in raw bean prices to flow through to consumers, reflecting roasting lead times and the cadence of contract negotiations. Because of those lags, prices at cafes and other retail outlets remain elevated following last year’s surge.
Nestle owns global coffee brands such as Nescafe and Nespresso, and Touzet’s comments signal the company will monitor market conditions closely as it decides how and when to adjust prices in different markets.
Context and implications
- Declining bean costs may lead to lower retail coffee prices, though timing will vary by market and depend on stock levels and contracted purchase prices.
- Because of processing and contracting timelines, changes in raw-material costs typically take months to affect consumer prices.