MAG Interactive reported modest top-line growth in the third quarter, with net sales of SEK 65.30 million, representing a 4% increase versus the prior-year period. Management attributed the improvement to a return to growth in its crossword product, Crozzle, which supported higher average revenue per daily active user.
The Sweden-based mobile game developer posted an adjusted EBITDA of SEK 13.40 million for the quarter. On a per-share basis, adjusted earnings-per-share showed improvement as the loss narrowed to SEK 0.06, compared with a larger adjusted loss in the year-ago period.
MAG said it stepped up spending on user acquisition during the quarter. Those investments underpinned the revenue increase but exerted pressure on EBITDA margin in the short term, according to the company. Management signalled plans to continue increasing user acquisition investments, while indicating that these actions will be guided by long-term profitability targets.
Product and technology investments were also highlighted. The company said enhancements to its technology platform, together with use of artificial intelligence, improved efficiency and accelerated product development speed. Crozzle's return to growth was singled out as validation that crossword-style games are a meaningful growth segment for the business, supporting higher monetization per daily active user.
Financial highlights mentioned by the company for the quarter include:
- Net sales: SEK 65.30 million, up 4% year-over-year
- Adjusted EBITDA: SEK 13.40 million
- Adjusted EPS loss: SEK 0.06, narrowed from a larger loss a year earlier
Looking ahead, MAG Interactive expects to continue prioritizing user acquisition to drive growth, while keeping long-term profitability targets in view. The company is investing in its technology stack and applying artificial intelligence to support efficiency gains and faster product delivery.
The developments are notable for stakeholders interested in mobile gaming monetization, user acquisition strategy and the application of technology and AI to product development and operational efficiency.