Boozt AB's stock rallied sharply on June 30, rising 8.3% to close at SEK 151.2 after the company published preliminary trading figures for the second quarter of 2026 and revised its full-year targets upward. The market-moving announcement was released at the open and came alongside a significant upgrade to the retailer's revenue and margin outlook for the year.
The company now forecasts full-year net revenue growth of 7-11% in constant currency, a notable increase from its earlier guidance range of 3-8%. Boozt also raised the lower bound of its adjusted EBIT margin guidance, moving it to 6.0-6.8% from the prior 5.6-6.8% band.
The preliminary Q2 trading update itself showed solid momentum. Boozt expects approximately 13% revenue growth for the quarter, both in constant currency terms and in reported Swedish kronor. Adjusted EBIT margin is estimated at around 6.5% for Q2, roughly double the 3.4% margin recorded in Q2 2025.
Company management characterized the quarter's performance as broad-based, saying that all major product categories and all major markets made positive contributions to revenue. The stronger top-line and improved profitability build on the momentum highlighted during the Q1 2026 earnings call in late April, when CEO Hermann Haraldsson said Boozt had moved into a stronger competitive position driven by an improved and expanded product assortment.
Sentiment in global markets was favorable on the day, with elevated risk appetite and solid gains across major U.S. equity indices. Boozt's local benchmark, the OMX Stockholm 30 Index, also traded higher. The company and the market did not point to any significant competitor-specific developments or notable Swedish macroeconomic releases as drivers of the share move.
The combination of an intraday guidance upgrade, a near-doubling of quarterly profitability year-over-year, and a constructive market backdrop pushed Boozt to a fresh 52-week high of SEK 152 intraday. That level marks the stock's strongest price in the past 12 months, a notable rise from its 52-week low of SEK 78.8.
Context and implications
While the company has not released final audited numbers in this update, the preliminary figures and the more assertive full-year outlook suggest stronger-than-expected performance for the period. Management attributes the improvement to assortment changes that have improved Boozt's competitive position, and the company reports that demand gains were broad across categories and geographies.
Investors reacted positively to the news, bidding the stock to levels not seen in the past year. Market-wide risk appetite and gains in U.S. equities complemented the company-specific news, while no competing firm announcements or Sweden macro data were cited as contributors to the move.
What to watch next
- Publication of final audited second-quarter results and any adjustments to the preliminary figures.
- Further commentary from management around sustainability of the margin improvement and durability of the broadened demand across categories and markets.