Press Releases June 23, 2026 08:00 AM

From the pitch to the airport: Cristiano Ronaldo and Vini Jr. chosen as Brazil’s dream travel buddies, reveals KAYAK

KAYAK survey spotlights Cristiano Ronaldo as top football travel companion in Brazil

By Nina Shah
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KAYAK, a travel search engine under Booking Holdings, surveyed 2,000 Brazilian travelers to identify which football players they most want to travel with, with Cristiano Ronaldo leading at 60%. The Northeast region of Brazil, particularly Bahia, was the preferred destination. The survey insights aim to influence travel plans and promote destinations alongside football stars' appeal.

From the pitch to the airport: Cristiano Ronaldo and Vini Jr. chosen as Brazil’s dream travel buddies, reveals KAYAK
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Key Points

  • Cristiano Ronaldo chosen by 60% of Brazilian travelers as preferred football travel companion, highlighting his broad appeal.
  • The Northeast of Brazil emerged as the favored travel destination, especially Bahia, showing regional travel interest.
  • KAYAK leverages these insights to potentially boost travel service bookings and regional tourism through targeted marketing.

SAO PAULO, June 23, 2026 (GLOBE NEWSWIRE) -- KAYAK surveyed 2,000 travellers to find out which football player they'd most want to travel with, and where in Brazil they'd take them.

Passport stamped for the Portuguese star

Cristiano Ronaldo was chosen by 60% of respondents, followed by Vinícius Júnior (19%) and Endrick (9%). The reasons? 41% cited personal admiration, 23% want to see what goes on behind the scenes of an athlete's holiday, and 15% want to live a once in a lifetime experience alongside one of football's biggest names.

The Northeast Steals the Show

When asked where they'd take their football idol, 59% of Brazilians pointed to the Northeast region of the country, with destinations like Bahia. Another 17% would go for the South, with cities like Gramado.

From the month of football to the next trip

Cristiano Ronaldo was born in Funchal, Madeira, accessible from Brazil via Lisbon. Fans can explore where he grew up and stay at the Pestana CR7 hotel. Round-trip flights to Lisbon between July and December average R$5,296.

Planning your trip? Use Ask AI on KAYAK for real-time results on flights, hotels, and car rentals.

Methodology

Research Insights

KAYAK conducted an online survey with The Ripple Effect among 2,000 adults (18+) in Brazil who had traveled for leisure within or outside the country in the last 1-2 years and who also intend to travel in the next 12 months. Fieldwork was conducted between May 15 and 18, 2026.

Flights data

Based on flight searches conducted on KAYAK.com.br and associated brands between January 1, 2026 and June 10, 2026 for flights between July 1, 2026 and December 31, 2026 departing from any Brazilian airport. All prices are averages for round-trip tickets in economy class, may vary, and cannot be guaranteed.

About KAYAK

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of searches on our platforms, we help people find their perfect flight, accommodation, car rental, and holiday package. We also support business travellers with our corporate travel solution.

Media contact: [email protected]


Risks

  • Travel demand may fluctuate due to broader economic or geopolitical factors impacting discretionary spending and airline prices, affecting KAYAK's business.
  • The appeal of football stars might wane over time or fail to convert into actual bookings, limiting promotional effectiveness.
  • Competition in the online travel booking sector remains intense, posing risks to Booking Holdings' market share and revenue growth.

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