Press Releases June 23, 2026 06:24 AM

Freedom Boat Club Marks 450th Global Location, Highlighting Continued Expansion and International Growth

Freedom Boat Club Achieves 450 Global Locations, Driving Growth in Marine Recreation Sector

By Avery Klein
Share
Twitter Reddit Facebook LinkedIn
BC

Freedom Boat Club, a business division of Brunswick Corporation, announced the opening of its 450th global location, reflecting rapid growth and expansion into major boating markets across the US and internationally. This milestone underscores the appeal of flexible boating experiences and contributes to increased demand within Brunswick's marine ecosystem.

Freedom Boat Club Marks 450th Global Location, Highlighting Continued Expansion and International Growth
BC
Summarize with
ChatGPT Perplexity Claude Grok Gemini

Key Points

  • Freedom Boat Club's footprint has more than doubled since Brunswick's acquisition in 2019, now spanning 35 U.S. states, Canada, Europe, Australia, New Zealand, and UAE.
  • New locations include Liberty Landing Marina in Jersey City (the 450th), as well as expansions in France, Cleveland Harbor, and Savannah, enhancing presence in key boating markets.
  • Brunswick benefits from Freedom's growth as it drives demand for its engines, boats, and accessories across its marine product brands.

Venice, Fla., June 23, 2026 (GLOBE NEWSWIRE) -- Freedom Boat Club, the world’s largest boat club and a business of Brunswick Corporation (NYSE: BC), today announced the opening of its 450th global location, a significant milestone that reflects rapid, sustained growth and the increasing demand for flexible, accessible boating experiences. Freedom’s location footprint is now more than two and half times what it was when acquired by Brunswick in 2019 and now includes locations across 35 U.S. states, Canada, Europe, Australia, New Zealand and the United Arab Emirates.

Liberty Landing Marina in Jersey City, New Jersey, overlooking the Statue of Liberty and the Manhattan skyline, is the company’s 450th location, symbolizing Freedom’s continued expansion in premier boating markets. The Liberty Landing location is owned by Freedom franchisees Bev and Tom Rosella.

“This milestone is a direct result of disciplined execution, a differentiated model and the enduring appeal of the boating lifestyle,” said Cecil Cohn, Freedom Boat Club president. “We’ve scaled with purpose by expanding into high-demand markets, strengthening the member experience, and building a global network united by a shared mission to get more people on the water.”

The 450-location milestone comes amid continued domestic and international expansion, including several new and recently announced clubs:

  • Liberty Landing Marina (Jersey City, NJ) – The symbolic 450th location, offering unmatched access to New York Harbor.
  • Sète, France (a new FBC of Cap d’Agde location) & Gruissan France – Expanding and strengthening Freedom’s leading presence along the scenic Mediterranean coast of Southern France.
  • Cleveland Harbor Marina – Bringing Freedom’s flagship membership experience to one of the Great Lakes’ most iconic waterfront destinations.
  • Lake Hopatcong, New Jersey – Extending one of Freedom’s fastest-growing franchise clubs to serve boaters across the tri-state area.
  • Hutchinson Island, Savannah, GA – Bringing the Freedom experience to downtown Savannah and its vibrant riverfront boating community.

As part of the Brunswick extensive marine ecosystem, Freedom Boat Club benefits from Brunswick’s industry-leading innovation, products, service, and support, while being an important source of engine, boat, and P&A demand.

“This trajectory reflects the growing appeal of flexible ways to enjoy life on the water,” said Cohn. “We’re scaling a model that expands access, introduces more people to boating, and positions Freedom Boat Club as an important driver of the industry’s long-term growth.”

About Freedom Boat Club 

Founded in 1989, Freedom Boat Club, a business of Brunswick Corporation (NYSE: BC), is the world’s largest boat club, offering a hassle-free boating experience at more than 450 locations across 35 U.S. states, Canada, Europe, Australia, New Zealand and the United Arab Emirates. Members enjoy unlimited access to a wide variety of well-maintained boats and the benefit of premium dockside service. With an innovative membership model, Freedom Boat Club provides boaters of all levels the freedom to explore the water, experience adventure, and enjoy the boating lifestyle. For more information, visit freedomboatclub.com or learn more about franchise opportunities at www.FreedomBoatClubFranchise.com. 

About Brunswick Corporation:

Brunswick Corporation (NYSE: BC) is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Its technology-driven solutions are informed by deep consumer insights and guided by the belief that “Next Never Rests™.” Brunswick is home to more than 60 industry-leading brands across marine propulsion (including Mercury Marine), parts and accessories (including Attwood), and marine electronics (including Simrad and Lowrance), as well as boat brands including Boston Whaler, Sea Ray, Bayliner, Lund, and Harris. Headquartered in Mettawa, Illinois, Brunswick has approximately 14,500 employees operating in 26 countries. Learn more at Brunswick.com.

Attachment

  • Freedom Boat Club's 450th Location at Liberty Landing

Risks

  • Continued expansion depends on sustained consumer interest in boating and discretionary spending, which can be affected by economic downturns, impacting the marine recreation sector.
  • International growth introduces risks from geopolitical, regulatory, and market-specific challenges that may affect Freedom Boat Club's operations and profitability.
  • Franchise reliance may lead to inconsistencies in service quality or brand reputation if not managed diligently, potentially impacting overall club membership growth.

More from Press Releases

WISeKey and SEALSQ Welcome White House Executive Order on Quantum Security, Highlighting the Critical Three-Year Window to Prepare Society for Q-Day Jun 23, 2026 WISeKey and SEALSQ Welcome White House Executive Order on Quantum Security, Highlighting the Critical Three-Year Window to Prepare Society for Q-Day Jun 23, 2026 Wearable Devices Publishes White Paper Positioning Wrist-Worn Neural Sensing as the "Intent Layer" for Agentic AI, AR, and Robotics Jun 23, 2026 Silexion Therapeutics Receives Approval from Germany's BfArM to Initiate Phase 2/3 Clinical Trial of SIL204 in Locally Advanced Pancreatic Cancer Jun 23, 2026 SEALSQ To Present at Maxim Group Defense Tech and Domestic Supply Chain Virtual Conference, on June 25 Jun 23, 2026