Press Releases September 15, 2026 04:15 PM

Asure Expands 2026 Conference Presence to Address $1.7B Enterprise Payroll Tax Opportunity

Asure Software broadens 2026 conference engagements to showcase enterprise payroll tax automation amid a $1.7 billion market opportunity.

By Marcus Reed
Share
Twitter Reddit Facebook LinkedIn
ASUR

Asure Software announced an expanded presence at three major October 2026 conferences including Workday Rising, HR Tech, and Oracle AI World to present its enterprise payroll tax and treasury solutions. The company seeks to capitalize on a $1.71 billion global payroll tax compliance automation market, targeting enterprise clients who increasingly demand integration without changing payroll platforms. These events will allow Asure to engage with key HR, finance, and payroll decision-makers, highlighting its growing revenue segment and AI-driven compliance tools.

Asure Expands 2026 Conference Presence to Address $1.7B Enterprise Payroll Tax Opportunity
ASUR
Summarize with
ChatGPT Perplexity Claude Grok Gemini

Key Points

  • Asure is participating in three major industry conferences in October 2026 to promote its payroll tax automation solutions.
  • Enterprise payroll tax and treasury services represent nearly 20% of Asure's revenues, aligning with a $1.71 billion market opportunity in 2026.
  • The company is leveraging AI to streamline complex tax compliance and integrate with major payroll platforms such as Workday, Oracle, and SAP.

AUSTIN, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, announced an expanded October 2026 conference schedule spanning Workday Rising, HR Tech and Oracle AI World in Las Vegas. Through exhibits and two executive sessions, Asure will present its enterprise payroll tax and treasury capabilities to organizations evaluating how to automate complex tax compliance, funding and money movement across major payroll platforms.

The commercial opportunity sits within a global payroll tax compliance automation market estimated at $1.71 billion in 2026 by Mordor Intelligence, with large enterprises accounting for approximately 71% of market spending in 2025. Asure's Enterprise Payroll Tax and Treasury solutions already represent nearly 20% of the Company's revenues, making broader access to enterprise buyers strategically meaningful for an established and growing part of the business.

The three events bring Asure into direct contact with enterprise HR, finance, payroll and technology decision-makers across the payroll technology market. The schedule supports Asure's strategy to extend its payroll tax and treasury infrastructure beyond traditional payroll-provider channels and serve more employers using payroll and major PEO platforms. Each platform relationship expands the pool of enterprises that can evaluate Asure as a provider while continuing to use their existing payroll system.

"Enterprise employers increasingly want their payroll systems and payroll tax infrastructure to work together without forcing a wholesale platform change," said Pat Goepel, Chairman and CEO of Asure. "Our October conference schedule puts Asure in front of the buyers and ecosystem partners shaping that market. It gives us a concentrated opportunity to demonstrate how specialized tax and treasury infrastructure can reduce complexity while expanding the number of enterprise payroll environments Asure can support."

Asure's conference program combines broad market visibility with practical examples of automation in payroll tax compliance. Sessions led by Mike Vannoy will address the application of artificial intelligence to HR and payroll tax compliance and processes. The schedule includes:

Workday Rising 2026

October 12-15 | The Venetian, Las Vegas | Booth F28

As a Silver sponsor, Asure will operate a 10-by-10-foot exhibit and participate in conference brand experiences. Mike Vannoy will present the 20-minute theater session "How AI Is Reshaping HR and Payroll Tax Compliance." The event theme is "Agentic HR & Agentic Finance in Action."

HR Tech 2026

October 20-22 | Mandalay Bay, Las Vegas | Booth 6705

Asure will exhibit in a 20-by-20-foot space at an event expected to draw approximately 7,200 attendees and 400 exhibitors. The conference theme, "From Change to Transformation," focuses on moving HR artificial intelligence initiatives from pilot programs to measurable outcomes.

Oracle AI World 2026

October 25-28 | The Venetian Expo, Las Vegas | Booth to be announced

As a Bronze sponsor, Asure’s Mike Vannoy will present the 20-minute session "How Asure Automated Payroll Tax for Oracle Cloud HCM." The event focuses on practical artificial intelligence implementation across data management, enterprise applications and cloud infrastructure.

Conference attendees are invited to visit Asure at the booth locations above and learn more at www.asuresoftware.com.

About Asure Software

Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure's platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance — delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure's payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com.

Investor Relations Contact

Patrick McKillop
Vice President, Investor Relations
Asure Software
617-335-5058
[email protected]


Risks

  • Dependence on enterprise adoption of payroll tax automation solutions could be impacted by economic or budgetary constraints in HR and finance sectors.
  • Competition in the payroll tax compliance automation market could limit Asure's market share expansion opportunities.
  • The effectiveness of AI and automation technologies in complex tax filing and treasury processes introduces operational risks if integration or compliance challenges arise.

More from Press Releases

Electra Receives Extension from NASDAQ to Resolve Minimum Price Requirement Sep 15, 2026 Interparfums, Inc. Elects Two New Board Members and Announces Annual Meeting Results Sep 15, 2026 Catalyst Acquisition Corp. Announces the Separate Trading of its Class A Ordinary Shares and Rights, Commencing September 17, 2026 Sep 15, 2026 Treace Highlights Product Innovations and Clinical Data Across its Expanding Foot & Ankle Portfolio at the 2026 AOFAS Annual Meeting Sep 15, 2026 Announcement Regarding the Opening Price of All 116,071,386 Common Shares Issued and Outstanding by Star Bulk Carriers Corp. (the “Company”) on the Main Market of the Regulated Securities Market of Euronext Athens Sep 15, 2026