ServiceNow, Inc. (NASDAQ: NOW) disclosed that Jacqueline P. Canney, the company's Chief People & AI Enablement Officer, sold 1,289 shares of common stock on November 9, 2026, at a price of $101.70 per share, for a total transaction value of $131,091. The sale was executed under a Rule 10b5-1 trading plan that Canney adopted on May 29, 2026.
The filing also detailed prior activity from November 6, 2026, when Canney acquired 2,635 shares of common stock through the vesting of restricted stock units. Each RSU represents a contingent right to receive one share of the company's common stock. On that same day, she relinquished 1,346 shares, valued at $137,251, to satisfy federal and state tax withholding obligations connected to the RSU vesting. Those shares were priced at $101.97 per share. Following these transactions, Canney beneficially owns 30,042 shares of ServiceNow common stock.
The insider sale arrives against a difficult backdrop for ServiceNow shares, which have declined 35% year-to-date and were last trading at $99.61. According to an analysis, the stock appears undervalued at current levels and is included on a list of Most Undervalued companies.
Separately, ServiceNow reported strong operational results for its fiscal third quarter of 2026, surpassing guidance and consensus expectations across subscription revenue, operating margin, and contract commitments. In response, Freedom Broker raised its price target for ServiceNow to $140 while maintaining a Buy rating, emphasizing the company's strength in enterprise AI automation. StoneX, by contrast, reduced its price target to $150 but kept a Buy rating, pointing to valuation considerations even as subscription revenue and operating income exceeded expectations. BMO Capital also lowered its price target to $155, citing challenges in current remaining performance obligations growth, which fell short of its optimistic projections.
Other analyst views were more constructive. Cantor Fitzgerald maintained an Overweight rating with a $201 price target, highlighting strong gross retention and growth in remaining performance obligations. Piper Sandler reiterated an Overweight rating and set a $175 price target, noting that current remaining performance obligations grew 21% year-over-year in constant currency, surpassing expectations. Subscription revenue growth was also notable, reaching 20.5% year-over-year and exceeding consensus by 50 basis points. These developments reflect differing analyst perspectives on ServiceNow's financial performance and future potential.
The transaction disclosure does not provide further context on Canney's reasons for the sale, which occurred under a prearranged trading plan.