The AVA Foundation and Travala, the Binance-backed crypto travel booking platform, have announced AVA 3.0, a roadmap that reinforces the utility of the AVA token on Travala. As the AVA token's primary commercial application, Travala is the focus of the new plan, which builds on AVA 2.0 and emphasizes real-world travel products, transparent buybacks, and measurable member value.
AVA 3.0 leads with existing products. The AVA Smart Program has more than 180,000 members, who lock AVA to save up to 13% on travel and receive other perks. Members can also pay for discounted travel with AVA and receive AVA rewards through the Travala AI Agent, which is live on BNB Chain in collaboration with Binance Pay.
Backing the program is a monthly buyback. Each month, the AVA Foundation buys back AVA to replenish member giveback rewards, and Travala matches it and locks its share in the AVA Strategic Reserve. The AVA Buyback Multiplier scales Travala's match between 1x and 3x as AVA givebacks grow, with a total monthly buyback potential of up to 4x AVA givebacks. More bookings generate more givebacks, and more givebacks mean bigger buybacks.
To date, 5,604,414 AVA has been bought back by the Foundation, with 779,691.92 AVA (representing 1.1% of circulating supply) permanently locked in Travala's AVA Strategic Reserve. 17.5% of AVA's circulating supply is locked as the ecosystem targets a long-term goal of 30%.
Two launches are next. Increased AVA lock levels for new Smart members are expected in November, while existing members keep their current locks and can use the new Smart Boost feature to increase their AVA locks and potential rewards. AVA+ Partners follows, with the launch expected in Q1 2027. It will allow partner projects to lock AVA for their tokens to be accepted as payment on Travala.
The Foundation is exploring several further ideas for 2027 and beyond, including AI booking agents that recognize Smart membership tiers to apply membership benefits, curated travel specials available exclusively in AVA, and VIP travel concierge access based on AVA holdings.
In a joint statement, Juan Otero, Travala CEO and co-founder, and Steven Hipwell, Travala co-founder and AVA Foundation Lead Contributor, said: Through every market since we started, one thing has held true: AVA is at its best when it's used. AVA 3.0 isn't about grand promises; it's about evolving what already works.
The AVA token and all existing memberships, locks, and rewards continue as normal. Partnerships beyond Travala will be assessed where they deliver clear commercial value.
A full AVA 3.0 Roadmap detailing all upcoming launches and areas of exploration is available.
Disclaimer
This release contains information about current plans and areas of exploration. Each new product is announced as live only after it has been built and approved. Its mention is not a commitment to launch. Travala and the AVA Foundation are separate organizations with distinct responsibilities. This release is for information only and is not financial advice, or an offer, solicitation, or inducement to acquire, hold, or lock AVA. It is not directed at persons in the United Kingdom, the United Arab Emirates, or any jurisdiction where distribution would be unlawful. References to Travala are to TravelFront and its group companies. See the full AVA utility token disclaimer and the AVA MiCA white paper.
About the AVA Foundation
The AVA Foundation oversees the AVA token ecosystem, including the AVA Smart Program, AVA token, and Travel Tiger NFTs. The AVA token functions as the key to accessing the AVA Smart Program, which provides travel perks and other benefits to Travala customers, such as AVA payment discounts and AVA loyalty rewards. AVA tokenizes the concept of loyalty reward programs using blockchain technology, bringing web3 to traditional loyalty models. For more information, visit: www.avafoundation.org.
About Travala
Founded in 2017 and now backed by industry giant Binance, Travala is the leading crypto-native travel booking service, offering 2,200,000+ properties across 230 countries, 600+ airlines, 50,000+ car rental locations, and 400,000+ activities globally. Travala is a champion of cryptocurrency adoption, accepting over 100 leading cryptocurrencies alongside traditional payment methods. For more information, visit: www.travala.com.
Contact
Lead Contributor
Steven Hipwell
AVA Foundation
[email protected]