On Holding Is a Great Business at a Questionable Price - A Tactical Short Idea
On Holding (ONON) runs a high-quality footwear franchise with premium pricing and margin resilience. Market cap sits at roughly $11.7B while the stock trades at $35.43, pricing a lot of future growth into a business that already faces intense competition and cyclical demand. For disciplined traders I prefer a tactical short over a buy: entry $35.43…