Stock Markets July 28, 2026 03:34 AM

Storytel rallies after Q2 beat and higher 2026 EBITDA target

Revenue, margin and guidance beat drive a one-day surge as subscriber growth supports improved profitability

By Jordan Park
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Shares of Storytel climbed sharply after the audiobook and e-book streaming company reported second-quarter results that exceeded analyst expectations on revenue and profitability and raised its full-year 2026 adjusted EBITDA target. Strong top-line growth, an expanded adjusted EBITDA margin and management's upgraded guidance combined to push the stock higher in an otherwise muted market.

Storytel rallies after Q2 beat and higher 2026 EBITDA target
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Key Points

  • Storytel reported Q2 net sales of SEK 1,070 million, growing 12.7% in constant exchange rates; adjusted EBITDA margin expanded to 19.2% from 16.8%. - Impacts digital media and consumer subscription markets
  • Management raised 2026 adjusted EBITDA guidance to SEK 900 million from SEK 870 million, citing a strong first half. - Impacts investor expectations for profitability
  • The stock's move was largely stock-specific as the OMXS30 traded narrowly and U.S. indices showed mixed, muted action. - Relevant to Swedish equities and cross-border investor flows

Storytel shares jumped 10.2% to SEK 98.5 following the company's second-quarter financial report, which topped consensus on both sales and earnings metrics.

Quarterly performance

Net sales for the quarter were SEK 1,070 million, reflecting growth of 12.7% on a constant exchange rate basis. The company reported an adjusted EBITDA margin of 19.2%, up from 16.8% in the same period a year earlier. Both results were ahead of analyst estimates.

Management also raised its full-year 2026 adjusted EBITDA guidance to SEK 900 million from a prior target of SEK 870 million. In the earnings release, CEO Bodil Eriksson Torp said the company is continuing to combine profitable growth with strong margin expansion and that a robust first half justified the upward revision.

Operating profit increased 45% year-over-year to SEK 118 million. Earnings per share were SEK 1.18, more than double the SEK 0.54 reported in the year-ago quarter. The paid subscriber count rose to 2.75 million, a 7.2% increase versus the prior year, with particularly strong momentum reported in Europe.

Market context

The move in Storytel's stock appeared to be company-specific. The broader Swedish equity benchmark OMXS30 traded in a narrow range on the day, providing little directional lift. In the United States, the S&P 500 was marginally lower while the Dow Jones inched higher, but those shifts did not materially influence sentiment for the Stockholm-listed name.

Investor takeaway

A combination of a revenue beat, a margin beat and an upward guidance revision gave investors a clear rationale to re-rate the shares in a single session. The rally pushed the stock toward the upper reaches of its 52-week trading band, which spans SEK 67.2 to SEK 107.9.


Data points highlighted in the report

  • Quarterly net sales: SEK 1,070 million (12.7% growth at constant exchange rates)
  • Adjusted EBITDA margin: 19.2% (up from 16.8% year-over-year)
  • Revised full-year 2026 adjusted EBITDA target: SEK 900 million (previously SEK 870 million)
  • Operating profit: SEK 118 million (up 45% year-over-year)
  • Earnings per share: SEK 1.18 (vs SEK 0.54 year-ago)
  • Paying subscribers: 2.75 million (up 7.2% year-over-year), with Europe noted as a strong region

Risks

  • The upgraded 2026 EBITDA target is based on a strong first half; future performance will depend on the company sustaining profitable growth and margin expansion - impacts company valuation and digital media sector expectations
  • Subscriber growth, while positive at 7.2% year-over-year to 2.75 million paying users, will need continued momentum—particularly in Europe where strength was noted—to support the revised outlook - impacts revenue trajectory in subscription services
  • The rally was a stock-specific event amid a muted broader market, meaning broader market weakness could limit further share gains if company execution slows - impacts Swedish equities and investor sentiment

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