PodcastOne Inc. (NASDAQ: PODC) experienced a notable premarket advance of 10.2% on Thursday following the company’s announcement that it has acquired exclusive sales and distribution rights to The Magnificent Others, a podcast hosted by Billy Corgan, the founder of The Smashing Pumpkins.
The acquisition brings an established interview series into PodcastOne’s roster and is presented by the company as a way to broaden its advertising and sponsorship inventory. Corgan, who has sold more than 30 million albums worldwide with The Smashing Pumpkins, launched the interview show in 2025. According to the information released by PodcastOne, The Magnificent Others has released 76 episodes and has exceeded 2 million downloads to date.
The program features conversations with a range of musicians and cultural figures, naming guests such as Courtney Love, Billy Idol, Tom Morello, Gene Simmons, and Sharon Osbourne. Under the terms announced, PodcastOne will hold exclusive responsibility for sales, marketing, and distribution of the podcast across both audio and video platforms.
Kit Gray, President and Co-Founder of PodcastOne, commented on the deal, saying, "Billy brings a unique perspective as one of the most influential music artists of his generation, and his ability to connect with guests on a deeper level has made this podcast a standout in the interview space."
Based in Los Angeles, PodcastOne operates a network comprising more than 200 podcasters and reports a cumulative total of over 3.9 billion downloads. The company’s lineup includes programs such as The Adam Carolla Show, The Jordan Harbinger Show, and Off The Vine with Kaitlyn Bristowe. PodcastOne also cites a distribution footprint that reaches in excess of 1 billion monthly impressions across platforms including YouTube, Spotify, Apple Podcasts, and iHeartRadio.
Company officials describe the transaction as bolstering PodcastOne’s position within the creator-led podcast market as it seeks to expand its premium content offerings. The deal is structured around exclusive commercial rights for The Magnificent Others, with PodcastOne taking on the commercial responsibilities that could translate into revised monetization streams for the series.
Contextual note: The announcement and the subsequent premarket share movement reflect investor attention to content acquisitions that carry established audience metrics, distribution reach, and the potential for advertising and sponsorship revenue growth.