Press Releases August 24, 2026 09:00 AM

Wix and Gemini Join Forces to Integrate Website Building Into Everyday Workflows

Wix integrates website building directly into Gemini chat platform, enhancing seamless digital business operations

By Marcus Reed
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Wix.com Ltd. (Nasdaq: WIX) announced a collaboration with Google to integrate its Wix Harmony website creation tool directly into the Gemini platform as a connected app. This allows users to build, manage, and monitor websites and business operations through natural language commands within Gemini, streamlining workflows by eliminating the need to switch between platforms. The integration leverages Wix's enterprise-grade infrastructure and advanced AI technology, expanding access to website creation and management for businesses and entrepreneurs.

Wix and Gemini Join Forces to Integrate Website Building Into Everyday Workflows
WIX
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Key Points

  • Wix Harmony website creation is now embedded inside the Gemini chat interface, allowing users to build and manage websites without leaving Gemini.
  • The tool supports natural language inputs via voice or text, quickly generating enterprise-grade websites with commerce, scheduling, SEO, and security features.
  • Users can manage website content, inventory, analytics, and bookings directly within Gemini, simplifying business operations.

Wix Harmony websites can now be created straight from Gemini, eliminating the need to switch between platforms

NEW YORK -  Wix.com Ltd. (Nasdaq: WIX) has announced a joint effort with Google to embed Wix Harmony website creation directly inside Gemini as a connected app. Users are now able to build and access Wix Harmony without ever leaving Gemini, meeting them right where they already spend their time. The integration opens Wix’s ecosystem, empowering entrepreneurs and businesses to not just establish an online presence, but also handle business operations and track performance, all from within the Gemini interface, transforming a simple chat window into a robust growth platform.

Inside Gemini, users can describe the website they have in mind, via voice or text, sharing details about their business, objectives, and brand identity. From there, a fully functional, Wix Harmony website is generated on Wix's enterprise-grade infrastructure, complete with built-in support for commerce, scheduling, payments, SEO and GEO, accessibility, performance, security, and more. From the same conversation, users can continue to expand their site's business capabilities, review performance metrics, and make updates, all through natural language.

"Wix Harmony empowers anyone to elevate their digital experience and bring their ideas to life," said Shahar Talmi, GM of Developer Platform at Wix. "Through this collaboration, users can now build directly inside Gemini, removing the friction of switching between tools. Wix Harmony makes building a professional website as effortless and natural as simply asking for one, right within the platform they're already using."

Getting started is straightforward: simply connect the Wix app, then type "@Wix" in the Gemini chat. Websites can be accessed and managed directly within Gemini or through the Wix Business Manager. From there, users can handle inventory, pull analytics, update product pricing, manage bookings, and much more.

The Wix app is currently available to Gemini users in eligible markets.

About Wix.com Ltd. Wix's vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.

For more information about Wix, visit our Press Room. 

Media Relations Contact: [email protected]

Attachment

  • Gemini and Wix

Risks

  • Adoption risk if Gemini users do not widely embrace the Wix integration, limiting its impact on Wix's growth.
  • Potential technical issues or service interruptions impacting website creation and management within Gemini could affect user satisfaction.
  • Competitive risk from other platforms offering similar integrated or standalone no-code website building and business operation tools.

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