London, Aug. 24, 2026 (GLOBE NEWSWIRE) -- RedCloud Holdings plc (Nasdaq: RCT) (“RedCloud” or the “Company”) today announced the launch of RedAI Sales, an intelligent application built for sales and field operations teams in fast-moving consumer goods (FMCG) supply chains. RedAI Sales is available from today to Enterprise and mid-market customers in English, with rollout to additional languages soon after. Initially, RedAI Sales is being offered to the 30 selected distributor customers engaged in the ongoing deployment of RedAI Strategy.
The launch extends RedCloud's RedAI product family to a second functional audience within the distributor organisation. Following the commercial launch of RedAI Strategy in Nigeria in June 2026, which brought predictive market intelligence to commercial and market-planning leaders, RedAI Sales is designed to bring decision intelligence to the teams responsible for turning stock into sales and logistics at the 'last mile' toward retail.
Today's launch also marks the commercial debut of RedAI CORE (Compounding Operating Runtime Engine) — RedCloud's trade execution engine, first unveiled on July 13, 2026, when it was described as nearing completion, and now commercially available for the first time. CORE is designed to act: it gives sales and field operations teams the infrastructure to configure warehouses, distribution structure, sales territories, routes and teams, and to execute against that structure as part of their daily operations. RAID (Realtime AI for Distribution), RedCloud's prediction engine, is expected to layer in as adoption matures, adding SKU-level demand recommendations to the execution capability CORE provides today.
Closing the Inventory Gap From the Sales Side
The Company estimates that the global FMCG industry loses approximately $2Tn in inventory value annually to stockouts, excess stock and reactive pricing — much of which is determined in practice at the point of sale, by field teams working without visibility into what is likely to sell next. RedAI Sales is designed to close this inventory gap from the sales perspective. As adoption progresses, RAID is intended to predict next week's demand at SKU, customer and territory level, translating that prediction into a recommendation for how sales and field resources should be deployed — so that distributors can direct effort toward the stock, customers and territories most likely to convert, and maximise sales returns and efficiency.
From today, powered by CORE, RedAI customers are able to start adopting RedAI Sales within their current commercial agreements. They will be able to define their warehouses, downstream distribution, logistics structure, sales territories, routes and sales teams, allocate sales people to routes, and drive reporting on sales effectiveness based on current data.
As RedAI Sales is configured and adopted by the sales function, RedAI will build the structure and data required for RAID to begin making predictive recommendations — prioritising and improving sales performance by predicting which offers, bundles and adjacent product SKUs a customer should consider, based on market supply and demand.
A dedicated mobile RedAI Sales app is in development and expected to launch in Q4 2026, giving individual sales representatives prioritised routes, sales visits and stock recommendations — boosting each rep's productivity and driving incremental revenue for the distributor.
Executive Commentary
“We built RAID to predict and CORE to act. Today, CORE goes live for the people closest to the sale — giving field and sales teams the execution infrastructure to configure and run their territories, with RAID's predictive intelligence layering in as adoption grows.”
— Justin Floyd, CEO and Co-Founder of RedCloud
“CORE is what makes today's launch real — the execution engine that lets a sales team configure its territories, routes and stock, and act on that structure immediately. RAID's predictive layer is what comes next, and when it does, RedAI Sales will tell reps not just where to go, but what's about to sell. We're building that deliberately, starting with CORE.”
— Soumaya Hamzaoui, Chief Product Officer and Co-Founder of RedCloud
RedAI Sales, powered by CORE at launch, is the latest in a planned pipeline of RedAI applications RedCloud expects to bring to market in the coming weeks and months, as the Company scales its global mission to deploy RedAI infrastructure.
About RedCloud
RedCloud's mission is to build the intelligence infrastructure of global trade, through the generation and aggregation of proprietary trading and market data from across the FMCG industry through its RedAI infrastructure and associated products (“RedAI”). RedCloud provides market intelligence based on proprietary trading data across categories in each of its markets. The Company also delivers a trading infrastructure and related products for use by its customers, to enable the intelligent digital exchange of everyday consumer supplies across business supply chains, supported by a payments and lending ecosystem intended to streamline trade.
RedCloud is a British company registered in London, co-founded by serial entrepreneur Justin Floyd and Soumaya Hamzaoui. For more information about RedCloud and its RedAI infrastructure, please visit www.redcloudtechnology.com and connect on LinkedIn.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements regarding the anticipated rollout of RedAI Sales to additional languages, the performance and commercial adoption of CORE following today's launch, the planned integration, timing and predictive capabilities of RAID within RedAI Sales, the planned development, timing and capabilities of the RedAI Sales mobile application, the anticipated launch and performance of other RedAI applications and agents, the future development of autonomous trade execution and other roadmap items, the expected growth of RedAI's Data Foundation through network expansion, and RedCloud's ability to deliver decision intelligence to FMCG distributors, sales and field operations teams. Forward-looking statements are identified by words such as “expects,” “intends,” “anticipates,” “believes,” “plans,” “may,” “could,” “should,” and similar expressions. Actual results may differ materially from those expressed or implied as a result of risks including, without limitation, failure to achieve commercial adoption of RedAI infrastructure at the levels contemplated, delays to product or language launches, and the other risk factors set forth in the Company's most recent Annual Report on Form 20-F and subsequent filings with the U.S. Securities and Exchange Commission. RedCloud undertakes no obligation to update or revise any forward-looking statements except as required by law.
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