Press Releases May 26, 2026 08:00 AM

Lead Real Estate Introduces JINRYU HOTEL series, a Long-Stay Hospitality Concept for Japan’s Cultural Sites

Lead Real Estate Launches JINRYU HOTEL Series Focused on Long-Stay Travelers Near Japan's Cultural and Religious Sites

By Avery Klein LRE

Lead Real Estate Co., Ltd, a Japanese developer listed on Nasdaq, announced the launch of the JINRYU HOTEL series, a boutique long-stay hotel brand designed to provide comfortable accommodations close to Japan's significant cultural and religious destinations. The first property, JINRYU HOTEL ISE, opened in March 2026 near the Outer Shrine of Ise Jingu, featuring spacious suites and traditional Japanese architectural elements. This new brand complements the company's existing hospitality offerings and targets travelers seeking unique, serene lodging experiences.

Lead Real Estate Introduces JINRYU HOTEL series, a Long-Stay Hospitality Concept for Japan’s Cultural Sites
LRE

Key Points

  • Introduction of the JINRYU HOTEL series as a new long-stay hospitality brand targeting travelers near Japan's cultural and religious sites.
  • Opening of JINRYU HOTEL ISE with four spacious suites and proximity to significant landmarks, enhancing guest experience.
  • The brand complements Lead Real Estate's existing ENT TERRACE extended-stay brand, expanding its hospitality portfolio.

TOKYO, May 26, 2026 (GLOBE NEWSWIRE) -- Lead Real Estate Co., Ltd (Nasdaq: LRE) (“LRE” or the “Company”), a Japanese real estate developer and hotel operator, introduced the JINRYU HOTEL Series, a new long-stay hospitality brand designed for travelers seeking comfortable accommodations near Japan’s most significant cultural and religious destinations. The brand debuts with JINRYU HOTEL ISE, which opened in March 2026 in Ise City, Mie Prefecture. The property is located a two-minute walk from Kintetsu Ujiyamada Station and approximately a 10-minute walk from the Outer Shrine of Ise Jingu.


JINRYU HOTEL ISE – Interior

JINRYU HOTEL ISE is a four-room, reinforced-concrete boutique guesthouse designed for extended stays, located at 2-8-2 Iwabuchi, Ise City, Mie Prefecture. Each suite offers a minimum floor area of 60 square meters, comfortably accommodating six or more guests, with ground-floor parking on-site and access to the broader Ise-Shima region.

Architectural design services for the boutique four-room property were provided by Hiroshi Fuwa, President of Ryuge First-Class Architectural. The design incorporates natural materials and location-specific elements.

“The JINRYU HOTEL series is an addition to our hospitality portfolio and complements our existing ENT TERRACE extended-stay brand,” said Eiji Nagahara, President, Chief Executive Officer, and Representative Director of Lead Real Estate. “The brand was created with the aspiration of offering guests a quiet place to rest near Japan’s most sacred cultural and religious sites.”

The Spirit of Jinryu Hotel series

“Sublimating our reverence for Japan, the land of the gods,
we wish for guests to rest quietly and deeply in the presence of the divine.
That is the spirit behind this brand.

Feel the gods as they descent from the heaven. Feel the gods as it flows to you —
a hotel brand that evokes exactly that sensation.

That is JINRYU HOTEL.”

— Produced by Eiji Nagahara, Hiroshi Fuwa

About Lead Real Estate Co., Ltd

Lead Real Estate Co., Ltd is a Japanese developer of luxury residential properties, including single-family homes and condominiums, across Tokyo, Kanagawa prefecture, and Sapporo. The Company also operates hotels in Tokyo and leases apartment units in Japan and Dallas, Texas. For more information, visit https://www.lead-real.co.jp/en/.

Forward-Looking Statements

Statements in this press release about future expectations, plans, and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of The Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: the uncertainties related to market conditions and other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission. Any forward looking statements contained in this press release speak only as of the date hereof, and the Company specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contact Information

For Media and Investor Relations:

Ken Takahashi
Chief Financial Officer
Lead Real Estate Co., Ltd
Email: [email protected]
Tel: +81 3-5784-5127

AUM Advisors
Crocker Coulson
Email: [email protected]
Tel: +1 (646) 652-7185

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4fec7b32-4f93-405f-afc8-d41cc4c2d09a


Risks

  • Market conditions and uncertainties could impact the performance and acceptance of the new hotel brand.
  • Potential challenges in attracting the targeted long-stay traveler segment to boutique properties in culturally significant locations.
  • Dependence on the tourism industry, especially visits to cultural and religious sites, which can be affected by economic and geopolitical factors.

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