Press Releases May 29, 2026 05:45 AM

GEN Korean BBQ Opens 13th Texas Location in McAllen

GEN Korean BBQ expands its footprint with the opening of its 13th Texas location in McAllen.

By Derek Hwang GENK

GEN Restaurant Group, Inc., owner of the GEN Korean BBQ casual dining chain, announced the opening of its 13th Texas location in McAllen, reinforcing Texas as a key growth market for the company. The restaurant offers a unique 'grill at your table' experience and plans a grand opening celebration in June 2026.

GEN Korean BBQ Opens 13th Texas Location in McAllen
GENK

Key Points

  • GEN Korean BBQ opens its 13th Texas location, expanding its presence in a key growth market.
  • The restaurant chain offers a unique interactive dining experience that appeals broadly across demographics.
  • GEN operates 60 company-owned locations nationwide, establishing it as one of the largest Asian casual dining concepts in the U.S.

CERRITOS, Calif., May 29, 2026 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced the opening of its 13th Texas location in McAllen.

“We are excited to bring the GEN Korean BBQ experience to the McAllen community with the opening of our 13th restaurant in Texas. Texas continues to be an important growth market for the Company, and we look forward to introducing local residents and visitors to the unique flavors and value of Korean barbecue,” said David Kim, Chairman and CEO of GEN.

The Company will host a grand opening celebration on June 13, 2026, to mark the official launch of the new restaurant.

The new GEN Korean BBQ in McAllen, Texas is located at The District – Building A, 7913 N 10th St, McAllen, TX 78504 and is open from 11:00 AM to 10:00 PM Monday through Thursday, and from 11:00 AM to 11:00 PM Friday through Sunday.

For more information or to find a GEN Korean BBQ near you, visit:
www.genkoreanbbq.com/locations

About GEN Restaurant Group, Inc.

GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 60 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements may be identified by the use of words such as “believe,” “intend,” “expect”, “will,” “may,” and other similar words or expressions that predict or indicate future events. All statements that are not statements of historical fact are forward-looking statements, including any statements regarding our strategy, future operations, and growth prospects, including expectation relating to the Company’s CPG division, any statements regarding future revenue or revenue growth, any projections regarding the number of locations carrying our CPG products, any statements of belief or expectation, and any statements of assumptions underlying any of the foregoing or other future events. Forward-looking statements are based on current information available at the time the statements are made and on management’s reasonable belief or expectations with respect to future events, and are subject to risks and uncertainties, many of which are beyond the Company’s control, that could cause actual performance or results to differ materially from the belief or expectations expressed in or suggested by the forward-looking statements. Additional factors or events that could cause actual results to differ may also emerge from time to time, and it is not possible for the Company to predict all of them. Forward-looking statements speak only as of the date on which they are made, and the Company undertakes no obligation to update any forward-looking statement to reflect future events, developments or otherwise, except as may be required by applicable law. Investors are referred to the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, and in our subsequent filings with the Securities and Exchange Commission (“SEC”), which are available on the SEC’s website at www.sec.gov, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement. We undertake no obligation to update any forward-looking statements to reflect future events or circumstances, new information, or the occurrence of unanticipated events, except as required by law.

Investor Relations Contact:
Thomas V. Croal
562-356-9929
[email protected]


Risks

  • Forward-looking statements on growth and operations are subject to risks and uncertainties that could affect actual results.
  • Market competition in the casual dining and Asian cuisine sectors could impact business performance.
  • Economic factors affecting consumer discretionary spending may influence restaurant traffic and revenue.

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