Press Releases October 1, 2026 02:45 PM

Chemung Canal Trust Company Announces Plan to Unify Under New Name

Chemung Financial Corporation to unify its banking divisions under the new name Canal Bank & Trust, N.A.

By Ajmal Hussain
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CHMG

Chemung Financial Corporation announced a strategic rebranding to unify Chemung Canal Trust Company along with its Capital Bank and Canal Bank divisions under the single name Canal Bank & Trust, N.A. This move aims to simplify customer experience and strengthen brand recognition without altering the company's mission, leadership, or community banking approach. The rebranding will be rolled out through 2027 across branches, digital platforms, and communications.

Chemung Canal Trust Company Announces Plan to Unify Under New Name
CHMG
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Key Points

  • Unification of multiple banking divisions under one brand to streamline operations and enhance customer recognition.
  • No changes to leadership, ownership, or existing banking relationships, maintaining continuity for customers.
  • Rebranding efforts planned through 2027 including updates to signage, digital channels, and marketing materials.

ELMIRA, N.Y., Oct. 01, 2026 (GLOBE NEWSWIRE) -- Chemung Financial Corporation (NASDAQ: CHMG), parent company of Chemung Canal Trust Company, today announced its plans to unify Chemung Canal with its divisions, Capital Bank and Canal Bank, under a single name: Canal Bank & Trust, N.A.

Since 2011, the organization has served under multiple names across its footprint. Unifying as Canal Bank & Trust, N.A. will simplify customer experience, strengthen brand recognition and align the company’s branch network, digital channels, communications and long-term vision with one shared identity.

“This is a historic and important next step for our company,” said Anders M. Tomson, Chief Executive Officer of Chemung Canal Trust Company. “For nearly 200 years, our organization has grown while staying true to the principles that have defined us for generations: personal service, local decision-making, trusted relationships and a deep commitment to the communities we serve. The new Canal Bank & Trust, N.A. name honors that history while giving us a unified name that reflects where we came from, who we are today, and where we are heading.”

The company emphasized that the change is a brand unification only, and that there will be no change to its mission, leadership, ownership or community-banking approach. Customers will continue to work with the same local bankers and branch teams they know today, and the company will continue offering the same products, services and personal support.

The Canal Bank & Trust, N.A. name and logo will officially be introduced in the coming months and then be implemented across the company’s footprint throughout 2027. The rebranding process is expected to include branch and office signage, digital banking channels, company websites, social media platforms, marketing and communications and other customer touchpoints.

“This name change reflects our company’s roots and the region’s heritage,” said Jeffrey P. Kenefick, Regional President of Chemung Canal Trust Company. “The Bank was founded shortly after the opening of the Chemung Canal, the Bank’s namesake and an important waterway that helped connect communities and commerce. The Canal Bank & Trust, N.A. name will continue to represent connection, trust, financial progress and forward movement across our footprint,” Kenefick added.

No action is required by customers. Existing accounts, checks, debit cards, web and mobile banking, loan payments and other services will continue functioning as usual.

Chemung Financial Corporation is a $2.8 billion financial-services holding company headquartered in Elmira, New York, which operates 30 offices through its principal subsidiary, Chemung Canal Trust Company, a full-service community bank with full trust powers. Established in 1833, Chemung Canal Trust Company is the oldest locally owned and managed community bank in New York State. Chemung Financial Corporation is also the parent of CFS Group, Inc., a financial services subsidiary offering non-traditional services including mutual funds, annuities, brokerage services, tax preparation services and insurance.

Category: Financial

Source: Chemung Financial Corp

Contact:
Scott T. Heffner 
Senior Vice President
Director of Marketing
[email protected]


Risks

  • Potential short-term customer confusion or adjustment period during the brand transition.
  • Costs associated with rebranding efforts including marketing and system updates.
  • Possible challenges in maintaining consistent brand identity across multiple regions during the rollout.

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