Press Releases May 26, 2026 02:59 PM

Brunswick Corporation Establishes a New Company Record with 15 Boating Industry 2026 Top Product Awards

Brunswick Corporation sets company record with 15 Boating Industry 2026 Top Product Awards, showcasing innovation across multiple marine brands.

By Caleb Monroe BC

Brunswick Corporation announced it has earned 15 Boating Industry Magazine Top Product Awards for 2026, the highest number it has received in a single year. The awards span 13 different Brunswick brands and recognize excellence in boats, propulsion, vessel control, and marine electronics. CEO Dave Foulkes highlighted the company's focus on consumer experience and innovation, citing advanced technologies such as autonomous helm and keyless propulsion systems.

Brunswick Corporation Establishes a New Company Record with 15 Boating Industry 2026 Top Product Awards
BC

Key Points

  • Brunswick achieved a company record of 15 Top Product Awards in 2026, highlighting strong innovation.
  • Awards cover a wide range of products from multiple brands including boats, propulsion systems, and marine electronics.
  • Innovation areas include autonomous boating systems and advanced sonar technology, enhancing the boating experience.

METTAWA, Ill., May 26, 2026 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) and its brands have earned 15 Boating Industry Magazine Top Product Awards for 2026, marking the most the Company has received in a single year and highlighting the breadth of Brunswick's innovation pipeline. Spanning 13 different Brunswick brands, the awards recognize "the marine industry's best new and innovative products" across boats, propulsion, vessel control, and marine electronics. 

The 2026 Brunswick honorees include: 

Brunswick Boat Group 

  • Boston Whaler 330 Outrage 
  • Harris Sunliner 
  • Lowe LF Pontoon
  • Lund Crossover XS
  • NAVAN T30 
  • Princecraft Platinum 190
  • Princecraft Vogue 25 WRL
  • Sea Ray SLX 360 Outboard 
  • Thunder Jet Rush OT 

Mercury Marine & Flite 

  • Fliteboard RACE 
  • Mercury Boost 
  • Mercury Keyless System 

Navico Group 

  • B&G Zeus SRX Chartplotter 
  • Lowrance Active Target 2 XL Live Sonar 
  • Simrad AutoCaptain Autonomous Boating System 

"Winning 15 Top Product Awards across our Boat Group, Mercury Marine, Flite and Navico Group is a milestone for Brunswick. More meaningfully, it reflects what's possible when an enterprise of our scale prioritizes the consumer experience at every level," said Dave Foulkes, CEO of Brunswick Corporation. "From autonomous helm technology and keyless propulsion to category-defining boats and next-generation sonars, every product on this list was designed to enhance the boating experience. The credit goes to the engineers, designers, and product teams whose work continues to set the pace for our industry." 

The 2026 Top Product Awards and feature can be seen in the May edition of Boating Industry Magazine.

Attachments

  • Brunswick Corporation and its brands win 15 Boating Industry Top Product Awards
  • Brunswick Corporation CEO Reflects on Winning 15 Boating Industry Top Product Awards

Risks

  • Market acceptance of new and innovative marine technologies may vary, potentially impacting sales.
  • The boating industry is sensitive to economic conditions and consumer spending patterns that could affect demand.
  • Competition within the marine industry could limit Brunswick's market share gains despite product innovations.

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