Partnership adds white-labelled switching infrastructure for electricity, gas, broadband and telecom services, expanding Braiin’s AI-native Living Infrastructure platform
MELBOURNE, Australia & LONDON, United Kingdom, May 26, 2026 (GLOBE NEWSWIRE) -- Braiin Limited (NASDAQ: BRAI) today announces a strategic partnership with leading UK switching infrastructure provider, Switchcraft to integrate embedded utility and telecom switching capabilities across Braiin’s expanding UK Living Infrastructure and PropTech ecosystem. Under the agreement, Braiin will leverage Switchcraft's white-labelled API infrastructure to power embedded utility and telecom switching experiences across its connected platforms, enabling users to compare, activate, and manage household services – electricity, gas, broadband, and telecom -- directly within the Braiin environment.
"This partnership represents another important milestone in Braiin's strategy to build an AI-native Living Infrastructure platform for the global residential lifecycle economy,” said Natraj Balasubramanian, Chief Executive Officer of Braiin Limited. “Utility activation, broadband enablement, and telecom switching remain highly fragmented across the moving and tenancy lifecycle despite being essential components of the residential experience.
“By integrating Switchcraft's infrastructure into our platform, Braiin can now embed intelligent utility and telecom enablement directly into residential workflows at scale. We believe this can materially improve the customer experience, reduce friction for property stakeholders and unlock recurring monetisation opportunities across our UK PropTech operations without requiring significant internal infrastructure build. This allows Braiin to focus on customer acquisition, embedded distribution, AI orchestration, and platform scale," Mr. Balasubramanian concluded.
The partnership is expected to strengthen the service-activation layer of Braiin’s Living Infrastructure strategy by enabling utility and telecom switching capabilities to be embedded directly into residential lifecycle workflows. The integration will support a more seamless digital experience for property managers, estate agencies, landlords, tenants and residential platforms, while creating a new commission-based recurring revenue opportunity for Braiin.
Braiin believes the UK market presents a significant long-term opportunity as residential services increasingly transition toward integrated digital ecosystems where utilities, connectivity, payments, customer engagement, and AI-powered automation are embedded directly into the property transaction journey. The partnership allows Braiin to integrate utility and telecom activation capabilities without building the underlying switching infrastructure internally, enabling the Company to focus on platform distribution, AI-powered orchestration, customer acquisition and monetisation.
The Company estimates the combined UK residential utilities, broadband, telecom, and connected household services market represents an approximately £25 billion annual opportunity, driven by millions of residential moves, tenant transitions, broadband activations, energy switches, and recurring household service spend across the UK housing ecosystem.
Braiin expects the embedded switching infrastructure to support monetisation opportunities across:
- Electricity and gas switching
- Broadband and telecom enablement
- Tenant onboarding workflows
- AI-powered residential engagement
- Embedded household commerce
- Connected property services
Switchcraft's infrastructure enables API-driven switching capabilities alongside white-labelled marketplace functionality, allowing enterprise platforms to integrate utility comparison and switching technology directly into their customer environments. The commercial model includes commission-sharing economics tied to successful customer switches and ongoing platform utilisation.
Braiin expects the partnership to complement its broader UK expansion strategy, including its growing ecosystem across embedded distribution, tenant engagement, AI-powered property workflows, and recurring household monetisation infrastructure.
The Company believes the convergence of PropTech, embedded utilities, AI-driven customer engagement, and household commerce represents a significant long-term global opportunity as residential ecosystems increasingly transition toward intelligent digital infrastructure.
About Braiin Limited
Braiin Limited (NASDAQ: BRAI) is a global technology platform operating across AI, customer experience solutions, PropTech, and living infrastructure. Braiin's ecosystem combines embedded distribution, intelligent automation, and recurring revenue platforms designed to support the lifecycle of the home and connected consumer services.
About Switchcraft
Switchcraft is a UK-based utility and telecom switching infrastructure provider offering white-labelled comparison and switching technology solutions for enterprise partners, platforms, and digital ecosystems.
Sources
- Ofcom -- UK Telecoms and Connectivity Market Reports
- Ofgem -- UK Energy Market Statistics and Consumer Switching Data
- Propertymark UK Housing Insights Report
- Grand View Research -- Global PropTech Market Report
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