Press Releases July 15, 2026 08:00 AM

Black Rock Coffee Bar Continues Austin-Area Growth with New Killeen Location

Black Rock Coffee Bar expands presence in Austin with new Killeen store opening

By Nina Shah
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Black Rock Coffee Bar has opened its eleventh location in the Austin area, located in Killeen, Texas, marking continued regional growth. The company is promoting the new store with a week of special offers and continues to enhance customer engagement via its rewards app and new menu items. With over 190 locations nationwide, Black Rock Coffee Bar aims to deepen its footprint in local communities while expanding its boutique coffee brand.

Black Rock Coffee Bar Continues Austin-Area Growth with New Killeen Location
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Key Points

  • Black Rock Coffee Bar opens its 11th Austin area location in Killeen, Texas, expanding its regional footprint.
  • The company offers a week-long series of promotions to attract customers during the new store launch.
  • Introduction of new menu items and exclusive limited-time beverages aims to enhance customer experience and loyalty through its Black Rock Rewards app.

Scottsdale, AZ, July 15, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee chain celebrated for its specialty coffees, teas, smoothies, and signature Fuel® energy drinks, is growing its footprint in the Austin area with the opening of a new store in Killeen. 

The store, located at 540 W Stan Schlueter Loop, Killeen, TX 76542, officially opened its doors on Friday, July 10th. This opening marks Black Rock’s eleventh Austin location and reinforces the brand’s steady expansion across the region. Guests can enjoy the following specials during opening week: 

  • Friday, July 10th: Free 16oz Drinks 
  • Saturday, July 11th: Buy One, Get One Free Drinks 
  • Sunday, July 12th: 50% Off a Drink w/ Food Purchase 
  • Monday, July 13th: Limited Edition Sticker with Purchase (while supplies last) 
  • Tuesday, July 14th: Free T-Shirt with Purchase (while supplies last) 
  • Wednesday, July 15th: $2 Off Any Size Drink 

 

“As we continue expanding throughout the Austin area, we’re excited to welcome new guests and become part of even more local neighborhoods,” said Mark Davis, CEO of Black Rock Coffee Bar. “We’re committed to serving high-quality drinks, creating meaningful connections, and giving every guest a reason to come back.”  

Guests can take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program. 

Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house developed Fuel energy drink, customizable with over 20 fruit flavors.  These can be enjoyed alongside sweet and savory food items, including the recently launched Grilled Cheese. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks. 

In addition to Black Rock menu staples, guests can enjoy limited-time summer offerings like the Cherry Tiramisu Latte, Golden Hour Shaken Espresso, and Moscow Fuel Energy drink, bringing bold flavors and nostalgic summertime vibes. The brand is also featuring its new Mystery Dirty Pop — a better-for-you soda featuring OLIPOP Dr. Goodwin and a smooth, creamy berry-inspired twist. 

For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings. 

 

 

About Black Rock Coffee Bar  

Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 190 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.  

Attachments

  • Black Rock Coffee Bar
  • Black Rock Coffee Bar

Risks

  • Highly competitive coffee and quick-service restaurant market poses challenges to sustained local growth and profitability.
  • Dependence on attracting and retaining local customers to new store locations entails risk if customer turnout is below expectations.
  • Economic fluctuations and changing consumer preferences could impact discretionary spending on boutique coffee offerings.

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