Kingstown, Saint Vincent and the Grenadines - August 5th, 2026
ChangeNOW has named Martin Masser as Director of Strategic Partnerships as the company advances a plan to bring multiple crypto functions into a single connected application. Masser, a former executive in the TON ecosystem, will be responsible for forging the relationships ChangeNOW says are necessary to tie its expanding feature set together.
At ChangeNOW, Masser will focus on building ties with blockchain networks, wallet providers, fintech firms, payment processors and other infrastructure participants. The company described his remit as shaping strategic relationships that make its underlying infrastructure more complete while reducing friction in the client experience.
The appointment comes as ChangeNOW moves beyond individual standalone services toward a consolidated product that allows users to buy, store, swap, trade, send, receive and grow digital assets within one environment. ChangeNOW frames this shift as an effort to hide the complexity of multiple platforms and networks behind a single, unified experience.
Company leadership emphasized Masser’s mix of experience across commercial relationships, product and media. Pauline Shangett, Chief Strategy Officer at ChangeNOW, said Masser offers a perspective that spans technology capability, business needs and market-facing communications. She is quoted as saying his combination of skills is precisely what the company requires while building the super app.
"Martin brings a rare mix of commercial relationships, product and media understanding," said Pauline Shangett. "He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app."
According to ChangeNOW, Masser’s brief will not be limited to generating a long list of partnership announcements. Instead, he will prioritize relationships that demonstrably strengthen the platform and remove redundant steps from the consumer and business journeys.
"The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you," Masser said.
ChangeNOW is positioning the super app to serve both individual consumers and business clients. For consumers, the aim is to combine core crypto activities within a single environment so users do not need to switch between multiple services. For business customers, ChangeNOW is developing a suite of integrated tools that include crypto payments, exchange capabilities, stablecoin settlement, digital asset management and Web3 integrations.
The firm traces its evolution back to 2017, when it launched as an instant exchange. Since then, ChangeNOW says it has expanded into a broader platform that covers storage, swaps, trading, staking and asset management, serving millions of clients worldwide. The company now describes itself as a crypto super app built to support newcomers, professionals and businesses seeking access to Web3 finance in a streamlined and secure way.
Masser’s professional background spans traditional banking and capital markets in London as well as Web3. His previous role included serving as Head of Growth at the TON Foundation. ChangeNOW frames his experience as operating at the intersection of growth, infrastructure and partnerships, and expects him to connect products and industry players to produce a seamless combined user experience.
As ChangeNOW advances this next phase, the company has highlighted the centrality of connecting the right networks, wallets and partners. Masser’s position is described as central to converting partner relationships into tangible product improvements, user adoption and media momentum.
Contact
PR Team
CHN Group LLC
[email protected]