In a recent filing regarding insider activity, Taboola.com Ltd. (NASDAQ:TBLA) disclosed that Chief People Officer Kristy Sundjaja has sold a portion of her equity holdings. On May 7, 2026, Ms. Sundjaja disposed of 40,878 ordinary shares, generating total proceeds of $204,390. The transaction was executed at price points spanning from $5.00 to $5.02 per share.
The sale was conducted under the framework of a Rule 10b5-1 trading plan, a mechanism that was originally adopted by Ms. Sundjaja on May 19, 2025. This type of plan allows insiders to schedule trades in advance to manage their holdings. Following this transaction, Ms. Sundjaja remains heavily invested in the company, directly holding 1,541,358 ordinary shares. Her total direct ownership is composed of 423,796 ordinary shares along with a significant volume of Restricted Stock Units (RSUs) that are subject to quarterly vesting schedules through several upcoming years:
- 82,738 units vesting quarterly through 2027
- 144,447 units vesting quarterly through 2028
- 309,151 units vesting quarterly through 2029
- 581,226 units vesting quarterly through 2030
Each of these RSUs entitles the holder to receive one ordinary share upon successful vesting, contingent upon Ms. Sundjaja's continued service at Taboola.
The insider transaction occurs against a backdrop of recent stock performance and strong financial reporting from the company. Taboola shares are currently trading near their 52-week high of $5.22, having achieved a 56% return over the previous year. While the stock has seen significant gains, analysis indicates it may still be undervalued.
Taboola's recent financial performance for the first quarter of 2026 also showed notable strength, exceeding market expectations across several key metrics. The company reported earnings per share (EPS) of $0.20, which outperformed the anticipated figure of -$0.01. Additionally, revenue for the period reached $466.4 million, surpassing the forecasted $453.24 million. This represents a 9% year-over-year growth in revenue to $466 million. Furthermore, Ex-TAC gross profit climbed by 11%, reaching $168 million.
In response to these results, Benchmark has adjusted its outlook for the company. The firm raised its price target for Taboola from $4.50 to $6.50 while maintaining a Buy rating. This upward revision was driven by the positive earnings surprise and growing investor optimism regarding Taboola's recent progress.