Richard M. Haddrill, who serves as the Executive Chair of Six Flags Entertainment Corporation (NASDAQ:FUN), executed a purchase of common stock on May 12, 2026. The transaction involved acquiring 10,000 shares of the company's common stock at a price of $19.08 per share, totaling approximately $190,799.
Following this specific acquisition, Mr. Haddrill's direct holding in Six Flags common stock increased to 230,117 shares. This recent insider buying activity is notable as the company's stock price has experienced a decline of 15% over the preceding week, although it remains up 32% when compared to its performance over the last six months.
Market analysis provides context for this transaction. According to comprehensive insights available through InvestingPro, which covers more than 1,400 US stocks and includes detailed Pro Research Reports, the stock is currently trading near what the platform estimates as its Fair Value of $18.74.
The insider purchase coincides with a period of strong operational performance reported by Six Flags Entertainment during its first quarter. The company disclosed that its first-quarter loss was narrower than market expectations, and furthermore, its revenue surpassed analyst forecasts.
Specifically, the firm posted a quarterly loss amounting to $2.57 per share. This figure exceeded the consensus estimate provided by analysts, which had projected a loss of $2.91 per share. On the positive side, total revenue climbed 12% to reach $225.6 million. This level significantly surpassed the analyst projection of $205.8 million and marked an improvement from the $202 million recorded during the same quarter in the previous year.
Operational metrics also showed improvements. Attendance increased by 4%, reaching 2.9 million visits, despite the company operating 24 fewer days than usual. Furthermore, per capita spending saw a rise of 6%, achieving $69.26 per person.
The positive financial disclosures have prompted upward revisions from professional investment firms. Guggenheim subsequently raised its price target for Six Flags to $33 and maintained its Buy rating on the stock. Similarly, Stifel increased its own price target to $28, citing improved performance in both revenue generation and cost control.
These analyst adjustments reflect a generally positive sentiment among financial experts following the company’s recent business developments. For the quarter under review, Six Flags reported total revenue of $226 million, alongside an adjusted EBITDA of negative $123 million. These figures suggest that the company is building early momentum as it prepares for the summer season.
Risks
- Stock decline of 15% over the past week, despite six-month gains.
- Reported adjusted EBITDA was negative at $123 million for the quarter.
- Revenue increase was achieved while operating 24 fewer days than usual.
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Risks
- Stock decline of 15% over the past week, despite six-month gains.
- Reported adjusted EBITDA was negative at $123 million for the quarter.
- Revenue increase was achieved while operating 24 fewer days than usual.