Press Releases June 2, 2026 04:05 PM

TransUnion Named 2026 Media and Entertainment Snowflake Product Partner of the Year

TransUnion honored as Snowflake’s 2026 Media and Entertainment Product Partner of the Year for innovative cloud-native identity solutions integration

By Marcus Reed TRU

TransUnion has been named the 2026 Media and Entertainment Snowflake Product Partner of the Year, recognizing its rapid adoption of cloud-native identity resolution and enrichment solutions on the Snowflake data platform. This partnership enables clients to process billions of records securely within Snowflake’s environment, enhancing data trust, privacy, and governance while maximizing the value of first-party data for personalized marketing and improved customer understanding.

TransUnion Named 2026 Media and Entertainment Snowflake Product Partner of the Year
TRU

Key Points

  • TransUnion won the 2026 Media and Entertainment Snowflake Product Partner of the Year award, highlighting strong collaboration with Snowflake.
  • The company’s cloud-native identity solutions process billions of records securely in Snowflake, addressing data privacy and governance concerns.
  • TransUnion leverages identity data covering over 98% of U.S. consumers to help brands optimize marketing efforts and improve customer experience.

SAN FRANCISCO, June 02, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named 2026 Media and Entertainment Snowflake Product Partner of the Year by Snowflake, the AI Data Cloud Company. The award was presented at Snowflake’s annual user conference, Snowflake Summit 26, and recognizes the rapid customer adoption of TransUnion’s cloud-native solutions on Snowflake’s platform.

Through TransUnion’s Premier Tier partnership with Snowflake, joint customers can resolve and enrich identities without data movement or exposing sensitive data outside their Snowflake environment. In just 12 months, joint customers have used TransUnion’s identity solutions to process billions of records on the Snowflake platform.

“TransUnion’s integration with Snowflake allows our mutual customers to unlock the full potential of data and activate insights with confidence,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “By bringing trusted, cloud-native identity solutions directly to Snowflake, we’re helping customers resolve, understand and network data, while keeping privacy, security and data governance at the forefront.”

Through Snowflake, TransUnion offers identity resolution, enrichment, and collaboration capabilities designed to help organizations maximize the impact of their first party data assets, better understand their customers, and reduce data loss across disconnected datasets and platforms.

By leveraging identity data that covers more than 98% of U.S. consumers, TransUnion helps brands create more relevant and personalized experiences while maintaining more secure and privacy-centric data standards.

“TransUnion’s innovations and integrations within Snowflake have helped build trust and reduce concerns regarding security, privacy and governance,” said Amy Kodl, SVP, Worldwide Alliances & Channels at Snowflake. “As a result, customers are able to confidently collaborate with partners and optimize marketing campaigns.”

Learn more about TransUnion and Snowflake here. Check out keynotes from Snowflake Summit 2026 live or on-demand here.

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

ContactDave Blumberg
TransUnion
  E-mail[email protected]  Telephone312-972-6646

Risks

  • Continued reliance on Snowflake platform and partnership dynamics could affect TransUnion's solution adoption and performance.
  • Privacy regulations and evolving data governance standards may impact how identity data is used and managed.
  • Competition in identity resolution and data enrichment services from other technology providers could challenge growth and market share.

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