Press Releases September 2, 2026 10:00 AM

Orlando Magic and Gray Media Announce Full Season Broadcast Partnership

Gray Media to broadcast full Orlando Magic NBA season in expanded Florida markets

By Nina Shah
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Gray Media and the Orlando Magic have formed a partnership to broadcast approximately 70 NBA regular season games over-the-air in Gainesville, Panama City, and Tallahassee for the 2026-27 season, increasing access for local fans. The deal includes broadcasts across multiple Gray Media affiliated channels and the announcement of a forthcoming direct-to-consumer streaming partner. This initiative expands Gray Media's NBA relationships and enhances Orlando Magic's regional media presence.

Orlando Magic and Gray Media Announce Full Season Broadcast Partnership
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Key Points

  • Gray Media will televise about 70 Orlando Magic regular season games in specified Florida markets.
  • Broadcasts will be available on multiple over-the-air channels affiliated with Gray Media and will include select games on ABC, NBC, CBS, and MyNetwork stations.
  • Orlando Magic plans to announce a direct-to-consumer streaming partner soon, signaling expansion in digital fan engagement.

ATLANTA, Sept. 02, 2026 (GLOBE NEWSWIRE) -- The Orlando Magic and Gray Media today announced a partnership to telecast approximately 70 regular season Magic games for viewers in Gainesville, Panama City, and Tallahassee during the 2026-27 season. All regular season games, excluding national exclusives, will be broadcast over-the-air on WTGB 34.3 in Gainesville, WJHG 7.6 in Panama City, and WCTV 6.3 in Tallahassee. Each channel is affiliated with the 365BLK network and is also available on local cable systems.   In addition, select games will air on Gray’s ABC, NBC, CBS, and MyNetwork stations in these markets.   A complete station lineup and broadcast schedule will be announced at a later date.

“We are excited to partner with Gray Media to bring Magic basketball to Gainesville, Panama City, and Tallahassee,” said Magic President of Business Operations Charlie Freeman. “Adding Gray to our line-up will provide Magic fans a direct connection to the team all season long.”

“Gray knows that Orlando Magic fans in Gainesville, Panama City, and Tallahassee will love watching the full season of the Magic free, over-the-air,” said Sandy Breland, Chief Operating Officer of Gray. “This relationship with the Magic builds on Gray’s other successful NBA partnerships and we look forward to continuing to build on this relationship with the Magic.”

Dante Marchitelli will serve as the full-time play-by-play voice of the Magic and will again be joined by former Magic forward Jeff Turner as analyst.   Kendra Douglas enters her fourth season as the Magic team reporter.

The Magic will also announce a direct-to-consumer streaming partner in the near future.

About Gray Media:

Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. We serve 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and/or second highest rated television station in average all-day ratings across the 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

About The Orlando Magic:

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $31 million to local nonprofit community organizations over the last 36 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic was also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.

Orlando Magic Contacts:

Joel Glass         ([email protected], 407-491-4826)
George Galante ([email protected], 407-492-4651)

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Risks

  • Viewer adoption of the new broadcast channels and streaming platform remains uncertain, potentially limiting reach.
  • Changes in viewer preferences toward streaming over traditional broadcasts could impact effectiveness of over-the-air broadcasts.
  • Partnership success depends on continued collaboration and audience engagement, variability in game interest could affect ratings.

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