CORNELIUS, N.C., Sept. 03, 2026 (GLOBE NEWSWIRE) -- U.S. advertisers are expected to spend $71.09 billion on retail media in 2026.1 Alpha Modus Holdings, Inc. (NASDAQ: AMOD) today announced that the United States Patent and Trademark Office has issued U.S. Patent No. 12,725,176 to its subsidiary, Alpha Modus, Corp., covering how a shopper's behavior inside a physical store becomes a priced, personalized offer delivered to that shopper's phone.
“This patent covers the handoff: behavior at the shelf on one side, a priced offer in the shopper's hand on the other. We filed on that idea in 2013, and our…”The patent, titled "Method for Personalized Marketing and Advertising of Retail Products," is the company's 13th granted U.S. patent. Its priority chain runs back to a provisional application filed in July 2013, years before retail media networks became a standard line item in brand budgets.
What the Patent Covers
The claims describe a two-system method. One system watches what a shopper actually does with products in a store. A second system determines where that shopper is and delivers the offer. Specifically, the patent covers the ability to:
- Identify the products a shopper is engaging with by tracking their position at the shelf, tracking their eye movements, or capturing a direct interaction with a kiosk, display, tablet, or phone
- Build an information analysis of that shopper's activity, including demographic and sentiment data
- Hand that analysis to a separate tracking system that determines where the shopper is located
- Deliver a personalized product communication to a mobile device, kiosk, or sales associate, covering price, in-store product placement, advertising content, printed or digital coupons, and limited-time price reductions
- Present more than one store location where the product can be purchased, along with the price at each location
- Route the resulting purchase to shipping or to in-store pickup
The mechanism sits at the center of how first-party in-store data gets monetized. A retailer or brand observes behavior at the shelf and turns it into a specific offer, at a specific price, at a specific store, on the device the shopper is already holding.
"Retail media spent a decade learning how to talk to shoppers online. The hard part was always the store," said William Alessi, Chief Executive Officer of Alpha Modus Holdings, Inc. "This patent covers the handoff: behavior at the shelf on one side, a priced offer in the shopper's hand on the other. We filed on that idea in 2013, and our prior art dates back to that."
A Robust and Defensible Portfolio
Alpha Modus now holds 13 granted U.S. patents with one application pending. The portfolio covers real-time consumer behavior analysis, personalized in-store marketing, shelf and planogram intelligence, inventory management, and customer assistance. As previously announced, the company defeated a motion to dismiss brought by MNTN in August 2026.
The most recent prior issuance in the same family, U.S. Patent No. 12,591,901, was granted on March 31, 2026.
The Alpha Modus, Corp. patent portfolio can be consulted at https://amc.alphamodus.com/.
Source
1 EMARKETER. (2026). FAQ on retail media networks: How marketers should allocate budgets in 2026. https://www.emarketer.com/content/faq-on-retail-media-networks-how-marketers-should-allocate-budgets-2026
About Alpha Modus Holdings, Inc. (NASDAQ: AMOD)
Alpha Modus Holdings, Inc. ("Alpha Modus" or the "Company") (NASDAQ: AMOD) is a vertical AI company focused on real-time, in-store shopper engagement and attribution. Its patented "closed-loop" retail AI framework, Sense → Decide → Deliver → Attribute, enables brands and retailers to measure the full impact of digital content, physical interactions, and transaction outcomes. Through subsidiaries like Alpha Modus, Corp. and Alpha Modus Financial Services, LLC., the company is actively deploying technologies that merge artificial intelligence, retail media, and financial access across the physical retail landscape.
For more information, visit: www.alphamodus.com
Alpha Modus maintains a comprehensive overview of its patent portfolio on its website: https://amc.alphamodus.com/
For more information and to access Alpha Modus' press room, visit: https://alphamodus.com/press-room/
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Alpha Modus's actual results may differ from their expectations, estimates, and projections, and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. These forward-looking statements include, without limitation, Alpha Modus's expectations with respect to future performance.
Alpha Modus Holdings, Inc. ("Alpha Modus") cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Alpha Modus does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
Contact Information
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Alpha Modus Holdings, Inc.
Email: [email protected]
Website: www.alphamodus.com
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