Melbourne AU, Palo Alto CA, September 22nd, 2026 - CloudTech Group has launched a new digital asset trading venue, RooRooEx, positioning the platform as a bridge between exchange-style markets and over-the-counter liquidity for professional clients, high-net-worth individuals and individual investors.
Built on trading infrastructure provided by Integral, RooRooEx aggregates pricing from multiple liquidity providers and operates order routing across those sources in real time. The design seeks to tighten spreads, limit slippage and deliver execution quality that more closely resembles institutional trading workflows in a market that runs 24 hours a day.
CloudTech highlights that RooRooEx is intended to bring the benefits often available to professional market participants into reach for a broader set of clients. The platform supports trading pairs denominated in Australian dollars and U.S. dollars across leading cryptocurrencies, and includes support for trades settled in USDT. Trading functionality covers standard market and limit orders, and extends to algorithmic execution with time-weighted average price - TWAP - strategies.
Edward Zhang, General Manager of Treasury, Custody and Capital Markets at CloudTech Group, framed the launch as part of a broader ambition to scale the company’s digital asset infrastructure internationally. He said the platform aims to remove barriers that have historically restricted professional-grade execution to traditional institutional channels.
"For too long, many of the benefits traditionally available to professional investors have been difficult for individual investors, including high-net-worth (HNW) individuals and sophisticated traders, to access in the OTC market. By combining our trading and custody capabilities with Integral’s digital asset trading workflows and infrastructure, RooRooEx aims to bridge this gap, serving both institutional clients and HNW individual investors with access to deeper liquidity, institutional-grade pricing and sophisticated trading capabilities through a seamless and intuitive platform."
Zhang also emphasized operational controls and governance as foundational elements of RooRooEx. The platform includes role-based access, front-to-back office controls, and monitoring tools intended to support trade oversight, risk management, settlements and reconciliations within a formal control framework. CloudTech argues that these features increase transparency and accountability and are designed to provide institutional and high-net-worth investors with stronger assurances about asset security.
Integral’s Chief Executive Officer Harpal Sandhu commented on the role of institutional-grade technology in evolving digital asset markets, saying that the firm’s infrastructure enables CloudTech to offer pricing, execution and liquidity capabilities more typical of traditional finance.
"As digital asset markets mature, firms must offer investors the same calibre of sophisticated technology available in traditional financial markets. Integral enables CloudTech to deliver exactly that - institutional-grade pricing, execution and liquidity through the RooRooEx platform, helping it better serve clients in fast-moving, 24/7 markets."
CloudTech intends to make RooRooEx available globally, while directing initial commercial focus toward Australia, Singapore and Malaysia. The platform is presented as a hybrid that combines exchange efficiencies with OTC-style flexibility and personalized service tailored to institutional clients and high-net-worth individuals.
As a complementary capability, RooRooEx integrates with CloudTech Custody. Users can apply for dedicated custody accounts to hold assets securely for long-term safekeeping, or choose to withdraw assets to external wallets. Alternatively, clients may move assets into CloudTech’s independent custody service for additional protection and oversight.
CloudTech Group Pty Ltd was founded in August 2021 and describes its operating model through four pillars: swap, spend, store, save. The company says it uses blockchain to modernize traditional business processes and improve transparency and accessibility.
Integral, established in 1993, provides embedded currency technology to a range of financial institutions and payment businesses, and supplies FX and crypto services that sit inside customer workflows and client-facing offerings. Integral lists offices in Palo Alto, New York, London, Tokyo, Singapore and Bengaluru.
Availability and market context
CloudTech’s rollout coincides with a tightening of regulatory oversight over digital asset services in Australia. The company and its technology partner present RooRooEx as a response to investor demand for trading environments that replicate established market features - notably security, transparency in pricing and reliable operational controls.
By combining aggregated liquidity access, automated routing and custody integration, the platform targets clients who value execution quality, asset protection and governance. RooRooEx’s feature set signals CloudTech’s effort to align trading workflows with institutional expectations while retaining the flexibility commonly sought in OTC arrangements.
Contacts
Media contact: Jared Wright, Account Director at Honner, [email protected], 0411 690 221
Integral contact: [email protected]