World February 2, 2026

U.S. Olympic hospitality site renamed 'Winter House' after protests over ICE shootings

Change follows demonstrations in Minneapolis; venue remains an athletes-only gathering space and will be featured in NBC coverage

By Derek Hwang
U.S. Olympic hospitality site renamed 'Winter House' after protests over ICE shootings

U.S. Olympic officials have renamed their Milano hospitality venue from 'Ice House' to 'Winter House' after protests over fatal shootings involving U.S. Immigration and Customs Enforcement officers. The United States Olympic and Paralympic Committee says the space will continue to serve as a private, athlete-focused meeting place for skaters, hockey players, speedskaters and their families, hosting a program of meet-and-greets, medal celebrations and watch parties while remaining closed to the public.

Key Points

  • U.S. officials renamed an athletes-only hospitality venue in Milan from 'Ice House' to 'Winter House' following protests over fatal shootings by ICE officers - impacting hospitality and event operations at the Games.
  • The space is described as an athlete-first environment for figure skaters, hockey players, speedskaters and their families and will host meet-and-greets, medal celebrations and watch parties - relevant to sports and media sectors as NBC will showcase the venue.
  • Thousands of protesters in Minneapolis and nationwide student walkouts led to calls for federal immigration agents to withdraw from Minnesota; a national immigration operation deployed 3,000 federal officers to the area, a factor in public and political responses that intersect with public security and law enforcement sectors.

U.S. Olympic organizers have altered the name of their hospitality site in Milan from "Ice House" to "Winter House" in response to protests related to the fatal shootings of two U.S. citizens by officers from U.S. Immigration and Customs Enforcement, officials said.

The venue, located in what is typically a boutique-style hotel in central Milan, is presented by the United States Olympic and Paralympic Committee as an "athlete-first space" intended for U.S. figure skaters, hockey players, speedskaters and their families to gather away from distractions while attending the Games.

In a joint statement, U.S. Figure Skating, USA Hockey and US Speedskating described the purpose of the hospitality concept: "Our hospitality concept was designed to be a private space free of distractions where athletes, their families, and friends can come together to celebrate the unique experience of the Winter Games. This name captures that vision and connects to the season and the event."

According to the United States Olympic and Paralympic Committee, Winter House will offer a schedule of activities including meet-and-greets with Olympic champions and legends, events to celebrate medal winners, watch parties and sponsored functions. The site is not open to the general public, though the NBC network will feature the venue during its Games coverage.

The name change follows a wave of demonstrations in Minneapolis after two U.S. citizens were fatally shot by ICE officers. Thousands of protesters marched in the city and students at schools around the United States staged walkouts demanding federal immigration agents be withdrawn from Minnesota.

Under a national immigration enforcement operation, President Donald Trump has deployed 3,000 federal officers to the Minneapolis area, officials say. The federal force is reported to be approximately five times the size of the Minneapolis Police Department and the officers have been patrolling city streets in tactical gear.

Commenting after a practice session in Milan, U.S. figure skater Amber Glenn said the renaming was a prudent step. "I think it's wise," she told reporters. "It's unfortunate that the term ICE isn't something we can embrace because of what's happening and the implications of what some individuals are doing. Unfortunately, in my own country, it is very upsetting and very distressing to see. And I can't imagine how people who have been impacted by that directly feel. So I think it's wise that we change something as minute as a name if it is able to make anyone feel more comfortable."


The rebranding to Winter House preserves the venue's stated mission as an exclusive gathering point for U.S. athletes and their families while addressing concerns expressed by those affected by the protests. Organizers emphasize the space will continue to host a mix of celebratory and media-facing activities during the Milano Cortina Games.

Risks

  • Reputational risk to event organizers and affiliated organizations if the venue name is perceived as insensitive - this affects sports governing bodies and hospitality operators.
  • Ongoing public protests and calls for removal of federal agents could create uncertainty around public perception and security arrangements - impacting local law enforcement, federal agencies, and city services.
  • Visibility through broadcast coverage by NBC means the venue and its naming decision will be widely viewed, potentially amplifying public reaction and scrutiny - a concern for media partners and sponsors.

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