World January 29, 2026

Swiss Watch Exports Inch Up 3.3% in December, Driven by US Demand

Wristwatch shipments rise while key Asian markets contract, Federation data show

By Nina Shah
Swiss Watch Exports Inch Up 3.3% in December, Driven by US Demand

Swiss watch exports rose 3.3% year-on-year in December to CHF2.103 billion, with wristwatches accounting for CHF2.021 billion. The United States and France registered notable increases, while several Asian markets and the UAE recorded declines, according to data published by the Federation of the Swiss Watch Industry.

Key Points

  • Swiss watch exports rose 3.3% year-on-year in December to CHF2.103 billion, with wristwatches reaching CHF2.021 billion - this impacts the luxury goods and export sectors.
  • The United States (+19.2%, CHF412.0 million) and France (+50.9%, CHF153.9 million) were the strongest markets by growth, affecting retail and distribution channels in those markets.
  • Several Asian markets and the UAE declined - Hong Kong (-8.0%, CHF146.5 million), China (-6.8%, CHF140.9 million), Japan (-1.9%, CHF135.3 million), and the UAE (-5.2%, CHF128.8 million) - relevant for exporters and regional sales strategies.

Swiss watch exports grew 3.3% on a year-on-year basis in December, reaching a total value of 2.103 billion Swiss francs (CHF), according to figures released by the Federation of the Swiss Watch Industry.

Wristwatches accounted for the bulk of the shipments, rising 3.3% from the prior year and totaling CHF2.021 billion for the month. The breakdown by destination shows uneven patterns across regions.

The United States was a standout market, with exports increasing 19.2% compared with the same month a year earlier, reaching CHF412.0 million. Among major markets, France posted the largest percentage gain, with imports of Swiss watches climbing 50.9% to CHF153.9 million.

At the same time, several Asian markets that are typically important for Swiss watchmakers experienced declines. Hong Kong imported CHF146.5 million worth of watches in December, down 8.0% year-on-year. Mainland China recorded a decrease of 6.8%, with imports valued at CHF140.9 million. Japan saw a smaller drop of 1.9%, with CHF135.3 million in imports.

The Middle East also registered a decrease in imports from Switzerland. Exports to the United Arab Emirates fell 5.2% year-on-year to CHF128.8 million.

These data present a mixed international picture for Swiss watch exports in the month, with strong growth in some Western markets and contractions across several Asian destinations and the UAE. The Federation's numbers provide the current, destination-level snapshot for December's trade flows in the watch sector.


Clear summary

  • Overall Swiss watch exports rose 3.3% year-on-year to CHF2.103 billion in December.
  • Wristwatch shipments mirrored that increase, totaling CHF2.021 billion.
  • Growth was led by the United States (+19.2%, CHF412.0 million) and France (+50.9%, CHF153.9 million), while Hong Kong, China, Japan and the UAE posted declines.

Context note - All figures are taken from the Federation of the Swiss Watch Industry's December export data.

Risks

  • Concentration of growth in a limited number of Western markets could create exposure if demand shifts - relevant for Swiss watchmakers and luxury exporters.
  • Declines in major Asian importers such as Hong Kong and China represent uncertainty for sales in those regional markets and for companies with significant exposure there.
  • Reduced import values in the UAE and Japan indicate near-term volatility in those regional channels, posing risks to distributors and trade-dependent revenue streams.

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