March 2 - Tesla posted higher vehicle registrations in France and Norway for February, official national figures showed, indicating a potential stabilisation in parts of Europe after two consecutive years of declining sales across the region.
In France, Tesla registrations, which serve as a common proxy for sales, rose 55% compared with the same month a year earlier. Norway also recorded an increase, with registrations up 32% year-on-year. Those gains came even as most of the automaker’s rivals in the markets reported lower sales than they did a year earlier.
Denmark, however, bucked that trend among the first countries to publish February data: Tesla registrations there fell by 18% compared with the prior year. Other European markets, including Italy and Spain, were scheduled to report their February figures later in the day.
Tesla’s European sales had declined sharply in the prior year, dropping 27% as competition intensified, most notably from Chinese electric vehicle brands. The company has also faced headwinds related to public controversy surrounding its chief executive and an ageing model lineup, factors that were cited as contributing to the recent sales weakness.
Late last year, Tesla introduced lower-priced versions of its Model Y and Model 3 for both the United States and European markets. Those reduced-price variants began reaching consumers toward the end of the year and began rolling out more broadly thereafter.
Measured across the European Union, Britain and the European Free Trade Association, Tesla’s market share eased only slightly to 0.8% in January from 1% in January 2025. That figure, however, remains significantly below the company’s market-share levels in recent years - 1.8% in 2025, 2.5% in 2024 and 2.9% in 2023 - when the Model Y was the world’s best-selling vehicle.
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