PARIS, Jan 28 - Stellantis said it will accelerate price reductions on new cars sold in France this year as part of a concerted effort to restore sales volumes in the country, its largest European market, the head of Stellantis France said on Wednesday.
"This year, at Stellantis, we have decided to be more aggressive commercially," Xavier Duchemin told reporters. "We have started at the end of 2025 and we are amplifying the movement at the beginning of 2026. We are cutting prices, we are repositioning some brands. We take a bet, we need to get volumes back."
Duchemin cited specific examples of the discounts being applied to small models in the French market. He said the Opel Corsa is now available from 15,900 euros or more, the Fiat Pandina starts at 9,900 euros, and the Peugeot 208 is being offered at a monthly leasing rate of 208 euros.
Four sources familiar with the matter said last month that Antonio Filosa, the company’s recently appointed CEO, is placing higher priority on growing vehicle sales than on protecting margins. Those sources said the strategy includes expanding lower-margin fleet sales and emphasizing more affordable models to win back market share in North America and Europe as part of an effort to reclaim the position as the world’s fourth-largest automaker.
The company is therefore pursuing a two-pronged commercial approach in France: applying deeper price cuts and adjusting brand positioning to attract buyers, while accepting a potential short-term trade-off in profit per unit in hopes of recapturing volume.
Currency conversion cited in discussions placed the dollar-euro relationship at $1 = 0.8346 euros.
A promotional evaluation included in market commentary asked whether investors should consider buying STLAM now, noting an AI-based screening tool that evaluates the ticker across many financial metrics. That commentary referenced past performance of some stocks identified by the tool as examples of strong returns, and made an offering related to subscription pricing.
The near-term commercial shift in France reflects a deliberate tactical decision by Stellantis’ local management and, according to internal sources, is aligned with the new CEO’s broader emphasis on regaining sales momentum through affordability and fleet activity.