Snap announced on Wednesday that the team responsible for developing its augmented reality glasses will now function as a fully owned subsidiary called Specs Inc. According to the company, making the unit a separate legal entity is intended to concentrate operational attention and improve alignment as it prepares to bring the next generation of AR eyewear to market.
Snap said the subsidiary structure will help the company draw in new collaborators and provide "capital flexibility," explicitly noting the "potential for minority investment" as part of that flexibility. The company did not provide further details on the mechanics of such investment options.
Details about the size of the new unit were not disclosed. Snap did confirm, however, that Specs Inc is actively recruiting, with nearly 100 open positions listed. The company has not specified how many existing employees will move into the subsidiary under the new arrangement.
Snap previously signaled in June that it plans to release the sixth-generation version of its AR glasses in 2026. Beyond that timing, the company has not announced firm release dates or pricing information. Snap has said these upcoming glasses will be engineered to be smaller and lighter than past models and will target the consumer market.
The formation of Specs Inc formalizes the organization responsible for that product road map. By establishing a wholly owned subsidiary, Snap is positioning the glasses program to operate with a degree of structural separation from other parts of the company while remaining under full ownership.
Key operational aims described by Snap include increasing focus and alignment within the team working on the glasses, enabling collaboration with external partners, and maintaining flexibility around capital arrangements. What those partner relationships might look like and whether outside investors will take minority stakes remain unspecified in the company's statements.
For now, the publicly disclosed facts are limited to the corporate restructuring, the hiring activity for nearly 100 roles, the 2026 product timing for the next-generation glasses, and the lack of disclosed pricing or exact launch dates.