Stock Markets April 1, 2026

Samsung, SK Hynix Rally as Tech Stocks Rebound After Heavy March Losses

Bargain buying lifts memory chip leaders and helps drive a broad KOSPI recovery

By Caleb Monroe
Samsung, SK Hynix Rally as Tech Stocks Rebound After Heavy March Losses

Shares of Samsung Electronics and SK Hynix climbed sharply Wednesday as technology stocks rebounded following steep losses in March. Samsung rose more than 10% to 184,300 won while SK Hynix jumped as much as 9.5% to 884,000 won, helping lift the KOSPI index by 6.5% after a month that saw the gauge fall more than 19%.

Key Points

  • Samsung Electronics climbed over 10% to 184,300 won and SK Hynix rose as much as 9.5% to 884,000 won on Wednesday.
  • The KOSPI index rallied 6.5% after dropping over 19% during March, with bargain buying supporting the rebound.
  • Concerns about long-term AI-driven memory demand - including Google's new algorithm and OpenAI's spending actions - had pressured memory chip names in March.

Market rebound lifts chip majors

Samsung Electronics and SK Hynix posted strong gains on Wednesday, as bargain hunters moved into technology names after the sector suffered heavy declines in March. Samsung (KS:005930) surged over 10% to 184,300 won, while SK Hynix (KS:000660) advanced as much as 9.5% to 884,000 won.

The two companies were among the largest contributors to a broader recovery in South Korea's main bourse. The KOSPI index climbed 6.5% on the session after tumbling more than 19% in the previous month.


Why shares fell and why some investors returned

Both firms had entered March nursing declines in excess of 20%. Investors grew concerned about the sustainability of long-term memory chip demand from artificial intelligence applications, particularly after Google unveiled a new algorithm it said could substantially reduce AI systems' memory requirements.

More recently, traders have also speculated that memory chip prices could ease if major AI players cut spending. Market attention turned to OpenAI after the company shut down its video generation model Sora, fueling talk of reduced procurement.

OpenAI had, in late-2025, signed a supply agreement with Samsung Electronics and SK Hynix to purchase 900,000 DRAM wafers from the two manufacturers - a volume described in the market as a significant portion of potential supply. The two South Korean chipmakers had benefited through late-2025 from a spike in memory prices as investors positioned for a possible supply shortfall driven by outsized AI demand.


Investor tools and stock evaluation note

For those weighing a position in SK Hynix, proprietary tools have been applied to the stock. A model referred to as ProPicks AI evaluates 000660 along with thousands of other companies each month using more than 100 financial metrics. The tool claims to generate stock ideas by assessing fundamentals, momentum, and valuation, and cites past winners including Super Micro Computer (+185%) and AppLovin (+157%).

The service also notes it has no bias and seeks to identify risk-reward opportunities in current market data, and invites investors to check whether 000660 is included in any active strategies or if alternative opportunities exist within the same sector.


What to watch next

Wednesday's price action reflected both a technical bounce from deeply oversold levels and renewed buying interest in large-cap memory names. Continued volatility in memory demand expectations, AI-related procurement decisions by major buyers, and pricing dynamics for DRAM wafers will likely remain focal points for investors monitoring these stocks and the broader semiconductor sector.

Risks

  • Uncertainty over sustained memory chip demand from AI, highlighted by announcements such as Google's new algorithm, could keep pressure on semiconductor firms - impacting the semiconductor and technology sectors.
  • Speculation about falling memory chip prices due to spending reductions by major AI customers like OpenAI creates downside risk for chipmakers' revenue and margins - affecting semiconductors and related supply chains.
  • Market volatility following the sharp March sell-off may result in rapid swings in stock prices, which could affect investor returns across the broader equity market.

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