Stock Markets March 24, 2026

Puig Surges After Estée Lauder Confirms Merger Talks; EL Shares Fall

Puig stock climbs above 14% to highest level since early February as Estée Lauder acknowledges talks; Estée Lauder stock tumbles on heavy volume

By Ajmal Hussain EL
Puig Surges After Estée Lauder Confirms Merger Talks; EL Shares Fall
EL

Puig shares rallied more than 14% on Tuesday, reaching levels not seen since early February, after Estée Lauder confirmed it was in merger discussions with the Spanish luxury company. Estée Lauder's own shares fell sharply on March 23, closing at $79.29, down $6.63 or 7.72% on unusually high trading volume, before a modest pre-market recovery the following day. Puig closed at €17.76 on March 24, extending gains from March 23 amid elevated trading activity.

Key Points

  • Puig shares rose more than 14% on Tuesday, reaching the highest level since early February, but remain over 30% below their May 2024 IPO price - impacts luxury goods and equities.
  • Estée Lauder closed at $79.29 on March 23, slipping $6.63 (7.72%) on unusual trading volume, and later rose 0.8% in pre-market trading at 04:57 ET (08:57 GMT) - impacts cosmetics and broader consumer stocks.
  • Puig closed at €17.76 on March 24, extending a 3.59% gain from March 23, with volume of 1.54 million shares versus 1.30 million on March 20 - highlights elevated market activity in the luxury sector.

Puig's stock experienced a sharp uptick on Tuesday, jumping over 14% and hitting its strongest levels since early February after Estée Lauder publicly confirmed that the two groups were engaged in merger talks. Despite the surge, Puig's share price remains more than 30% below its May 2024 IPO price.

Estée Lauder reported that its shares closed at $79.29 on March 23, a decline of $6.63, or 7.72%, on trading that the company described as unusual in volume. In pre-market trading the next day, the stock showed a modest rebound, rising 0.8% at 04:57 ET (08:57 GMT).

For Puig, the market response extended across two sessions. The company closed at €17.76 on March 24, continuing a 3.59% advance recorded on March 23, the date Estée Lauder issued its statement about the discussions. Trading volume for Puig on March 23 reached 1.54 million shares, which was more than double the 1.30 million shares traded in the prior session on March 20.

"Unless and until an agreement is signed between the companies, there can be no assurances regarding the deal or its terms," Estée Lauder said in the statement.

The market movements for both companies followed the confirmation that talks were underway, with Puig rallying on the potential strategic outcome and Estée Lauder seeing a sharp single-day drop on heightened activity. Puig's gains on March 23 and 24 coincided with volume that outpaced the immediately preceding trading session, while Estée Lauder's March 23 close reflected a sizable intraday loss.

Investors reacted across equities trading venues, with Puig's rise and Estée Lauder's decline occurring against a backdrop of active share turnover. The public statement from Estée Lauder underscored that discussions were ongoing but stopped short of any guarantees, noting that until a formal agreement is signed there can be no assurances about a deal or its specifics.

These developments left Puig's shares elevated relative to recent months but still substantially below the company's IPO level from May 2024. Estée Lauder's stock showed a partial bounce in pre-market trading following the March 23 close but had recorded a notable single-session decline on that date.


Note: All price levels, percentage moves, dates, times and volume figures cited above are reported as disclosed in the companies' statements and trading records referenced in the public announcements.

Risks

  • No binding agreement has been signed - until a deal is formalized there can be no assurances regarding the transaction or its terms, affecting merger outcome certainty and related market reactions in the luxury and consumer sectors.
  • Unusual trading volume accompanied the price moves, which introduces uncertainty about whether the observed price changes reflect sustained investor conviction or short-term repositioning in equity markets.
  • Puig remains more than 30% below its May 2024 IPO price, indicating that, despite the recent rally, the stock's longer-term valuation gap versus its IPO level persists and could affect investor sentiment in luxury equities.

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