COPENHAGEN, March 31 - Pandora, the Danish jewellery group known for its charm bracelets, said it will open a distribution centre in Mississauga, Ontario as part of a strategy to lessen the company’s exposure to higher U.S. import tariffs.
The Mississauga warehouse will be used to process customer orders originating in Canada that were previously routed through U.S. distribution facilities. Under the prior arrangement, Canadian orders moved through U.S. customs, exposing the goods to the U.S. tariff regime. By routing Canadian e-commerce shipments through a Canadian-based centre, Pandora aims to avoid the need for the jewellery to pass through U.S. customs.
All of Pandora’s jewellery is produced at two factories in Thailand. The company has experienced a negative impact after U.S. President Donald Trump increased import tariffs on goods from Thailand. Pandora has quantified the effect, saying it expects those U.S. tariffs to reduce its operating margin by 1.5 percentage points in 2026.
Canada is identified by Pandora as one of its fastest-growing markets. The new distribution facility will be operated by GXO Logistics and, according to the company statement, will also accelerate delivery times for Canadian customers.
Operational context and logistics
Moving online order processing for Canada into a domestic distribution centre changes the logistics flow for products manufactured in Thailand. The new arrangement stops parcels from transiting U.S. customs and should alter tariff exposure for Canadian sales that were previously handled by U.S.-based warehouses.
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Bottom line
Pandora’s new Mississauga distribution centre, run by GXO Logistics, is intended to process Canadian online orders locally, speed delivery in a high-growth market for the company, and reduce the exposure of those shipments to U.S. tariffs on goods from Thailand. The company projects that U.S. tariffs will subtract 1.5 percentage points from its operating margin in 2026.