Pandora said on Wednesday it will begin selling platinum-plated iterations of its top-selling charm bracelets as a response to an unprecedented jump in silver prices that has raised production costs. The launch is intended to preserve the brand's positioning for everyday-wear precious-metal jewellery while adapting to new raw-material economics.
"With this innovation, we can navigate the new realities of raw material costs while offering consumers precious metal jewellery that is exceptionally well-suited for everyday wear," the company said, quoting Berta de Pablos-Barbier, who took over as CEO in January.
The firm, which retails silver charm bracelets starting at $70 and manufactures lab-grown diamond pieces in its own Thailand factories, faces a combination of headwinds. Management highlighted elevated silver prices - which more than doubled in 2025 - alongside pressure from U.S. tariffs and weaker spending among lower-income consumers.
Guidance and outlook
Pandora published a range for organic revenue growth this year, saying it expects an increase of up to 2% at best, and a decline of up to 1% at worst. For 2026, the company flagged an operating margin (EBIT margin) target of 21% to 22%, down from 23.9% in 2025.
In its statement the group warned that "the macroeconomic outlook for 2026 and the general consumer environment is associated with elevated uncertainty." Management added that the fall in operating profit margin will be most pronounced in the first quarter, with a gradual recovery anticipated over the remainder of the year.
Recent performance and product manufacturing plans
Pandora reported fourth-quarter organic sales growth of 4%, a slowdown from 11% a year earlier but in line with analyst estimates captured in a company-provided poll.
On production, Pandora said it will initially contract a third party to produce the new platinum-plated items before progressively shifting production into its factories in Thailand and Vietnam. The platinum plating will be applied over the company's trademarked metal-alloy base, Evershine, which it already uses for gold-plated lines. A company spokesperson declined to disclose which metals are contained in Evershine.
Third-party evaluation mention
The company and market commentary also referenced ProPicks AI, an evaluation engine that assesses stocks using more than 100 financial metrics, noting it compares PNDORA across a wide universe of companies each month. The text included examples of notable past winners cited by that service.
Overall, Pandora's product adjustment toward platinum plating is presented as a tactical response to cost inflation while the company balances modest top-line expectations and margin contraction in the near term.