Prada to Rein In Versace Discounts, Streamline Sub-Brands and Refocus on Couture
Prada is preparing a strategic repositioning for Versace after its acquisition, shifting sales toward full-price channels, eliminating sub-brands in ready-to-wear including Versace Jeans, and relaunching Atelier Versace with emphasis on haute couture and special projects. New creative director Pieter Mulier will not present his first collection unt…