Stock Markets January 30, 2026

Once Upon A Farm IPO Draws Robust Institutional Interest Ahead of Pricing

Jennifer Garner’s organic children’s food company lines up banks as demand builds in pre-pricing roadshow meetings

By Ajmal Hussain
Once Upon A Farm IPO Draws Robust Institutional Interest Ahead of Pricing

Once Upon A Farm PBC, the organic kids' food company co-founded by actress Jennifer Garner, has generated notable demand for an initial public offering of up to $209 million during one-on-one investor meetings ahead of pricing scheduled for next week. The company intends to list on the New York Stock Exchange under the ticker OFRM, with Goldman Sachs, JPMorgan, Bank of America and William Blair managing the deal.

Key Points

  • Once Upon A Farm PBC is pursuing an initial public offering of up to $209 million.
  • The IPO has drawn strong demand during one-on-one meetings between the company’s management and institutional investors.
  • Shares are slated to trade on the New York Stock Exchange under the ticker NYSE:OFRM, with Goldman Sachs, JPMorgan, Bank of America and William Blair managing the deal.

Once Upon A Farm PBC, the organic children’s food company co-founded by actress Jennifer Garner, is reporting solid interest from institutional investors as it prepares for an initial public offering of up to $209 million, according to people familiar with the offering.

Those sources said demand has been strong in the company’s one-on-one meetings with institutional investors, a key phase of the pre-pricing roadshow that precedes the formal setting of the IPO price. The company is expected to finalize pricing next week.

Once Upon A Farm plans to list its shares on the New York Stock Exchange under the ticker NYSE:OFRM. The underwriting group for the offering is being led by Goldman Sachs Group Inc., JPMorgan Chase & Co., Bank of America Corp. and William Blair, which will manage the sale of shares on the company’s behalf.

The reported investor interest emerged during direct meetings between the company’s management team and institutional accounts, where buy-side feedback is typically gathered ahead of a pricing decision. The sources describing the demand were identified as people familiar with the offering.

This transaction remains on a timetable that anticipates pricing next week, and details such as final price and allocation will be determined at that time. The company’s filing indicates a maximum offering size of $209 million.


Summary

Once Upon A Farm is moving toward an IPO of up to $209 million, attracting notable investor interest in preparatory one-on-one meetings. The company intends to list on the NYSE under the ticker OFRM, with Goldman Sachs, JPMorgan, Bank of America and William Blair managing the offering. Pricing is expected next week, per people familiar with the offering.


Details to note

  • The offering size is up to $209 million.
  • Investor demand was reported during one-on-one meetings between management and institutional investors.
  • Once Upon A Farm plans to list on the New York Stock Exchange under ticker NYSE:OFRM.
  • Goldman Sachs Group Inc., JPMorgan Chase & Co., Bank of America Corp. and William Blair are managing the offering.
  • Pricing is expected next week, with final terms to be set then.

Risks

  • Final IPO pricing and allocations remain uncertain until the pricing next week; outcomes will affect capital raised and investor allocations.
  • The description of investor demand is based on reports from people familiar with the offering rather than finalized orders, leaving room for variation in confirmed demand.

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