Stock Markets January 28, 2026

Meta Shares Gain Momentum Ahead of Quarterly Results as Analysts Hold Optimistic Ratings

Major Wall Street shops reaffirm Buy/Outperform calls, while concerns about rising AI-related spending persist

By Caleb Monroe META
Meta Shares Gain Momentum Ahead of Quarterly Results as Analysts Hold Optimistic Ratings
META

Meta Platforms is advancing into its upcoming earnings report with several influential research firms reiterating bullish ratings and high price targets. While analysts highlight robust product deployment and large user reach for Meta AI, they also flag the potential impact of elevated capital expenditure and operating costs tied to artificial intelligence investments.

Key Points

  • Four major research firms reaffirm bullish ratings on Meta with price targets from $800 to $870.
  • Analysts highlight robust product deployment and a large Meta AI user base exceeding 1 billion monthly users, signaling significant growth potential with improved AI models.
  • Firms note both upside from AI-enhanced ad targeting and usage growth and the risk of higher near-term capital expenditures and operating costs.

Meta Platforms Inc is moving into its scheduled earnings release on Wednesday with multiple Wall Street research teams maintaining constructive ratings, even as they acknowledge investor unease over growing investments in artificial intelligence technology.

Four well-known research firms have reconfirmed bullish views on the company, assigning price targets that range from $800 to $870.

Wolfe Research held an Outperform rating with an $800 price target. The firm projects revenue growth of 21% year-over-year in 2026, a pace that it says exceeds the Street consensus estimate of 18.5%. Wolfe Research also expects elevated capital expenditures, forecasting $118 billion versus the consensus near $110 billion.

Bernstein maintained its Outperform rating and an $870 target. The firm emphasized Meta’s strength in rolling out products and noted the scale of Meta AI, pointing out that the service already records more than 1 billion monthly users even with what it described as "average" models, implying scope for further expansion as model quality improves.

Bank of America Securities kept a Buy rating and an $810 price target. The research team projects fourth-quarter revenue of $59.2 billion and earnings per share of $8.27, figures that the firm expects to be above consensus estimates. Bank of America cited potential upside driven by steady macro conditions, continued usage growth and improved ad targeting enabled by AI.

Raymond James reaffirmed a Strong Buy stance with an $800 target. The firm forecasts top-line growth of 20% in 2026 and 19% in 2027, compared with Street estimates of 18% and 16% for those same years. Raymond James described Meta as an "AI Tweener," noting the company’s narrative could shift rapidly with breakthroughs in its Llama model or stronger AI monetization, while cautioning that near-term expense and capital expenditure pressures remain.


Summary:

Analyst sentiment heading into the quarterly report skews positive, backed by sizable price targets and optimistic growth forecasts. At the same time, firms highlight a trade-off between potential revenue and monetization gains from AI and the immediate financial impact of ramped-up spending on infrastructure and development.

This coverage underscores the tension between long-term product and monetization potential and short-term margin and capital intensity concerns as Meta scales its AI initiatives.

Risks

  • Higher capital expenditures and increased operating expenses related to AI investments could pressure margins and cash flow - impacts technology and corporate finance sectors.
  • Near-term investor concern over elevated AI spending may weigh on stock performance despite long-term monetization prospects - impacts equity markets and investor sentiment.
  • The company’s narrative and outlook are sensitive to developments in its Llama model and AI monetization; lack of clear near-term breakthroughs could sustain uncertainty - impacts advertising and platform monetization sectors.

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