Germany's Henkel announced on Thursday that it has agreed to purchase Nasdaq-listed hair care company Olaplex in a cash transaction that values the target at $1.4 billion. The acquisition is intended to strengthen Henkel's position in the premium hair care segment.
Under the terms disclosed, Henkel will pay $2.06 in cash for each Olaplex share. That price implies an equity value of approximately $1.4 billion and represents about a 55% premium to Olaplex's closing price on the previous Wednesday and roughly a 45% premium to its 30-day average trading level.
Olaplex reported $423 million in sales for 2025, and Henkel noted that Olaplex achieved a strong gross margin, according to the announcement. The private equity firm Advent International has agreed to fully divest its holding in Olaplex; the stake amounts to about 75%, as disclosed in Olaplex's annual report.
"Olaplex's focus on consistent quality and meaningful relationships within the professional community has resonated strongly with stylists and consumers alike," said Henkel in its statement.
Henkel is listed in Frankfurt and has a market valuation of about 28.46 billion euros, which corresponds to approximately $32.89 billion using the cited exchange rate of $1 = 0.8652 euros, according to LSEG data included in the announcement.
Additional contextual information included in the release highlights the mechanics of the offer and ownership changes, but does not provide detailed timelines for completion or specifics on integration plans. The announcement also did not disclose further financial modeling or projected synergies from the transaction.
For investors monitoring Henkel, third-party evaluations are mentioned: ProPicks AI assesses HNKG along with many other companies on a monthly basis across more than 100 financial metrics. The note cites past examples of stocks identified by that approach, naming Super Micro Computer and AppLovin as prior winners with reported gains of 185% and 157% respectively.
The transaction marks a material M&A move for Henkel as it pursues growth in premium personal care. Details on regulatory review, required shareholder approvals, and the planned integration of Olaplex into Henkel's business were not provided in the announcement.