Hasbro said it is investigating a cybersecurity incident after discovering unauthorized access to its network on March 28. The company said it engaged external cybersecurity professionals to assist with the investigation.
In a regulatory filing, Hasbro confirmed that it has taken some systems offline as part of its response. The company said it has implemented temporary measures intended to allow it to continue taking customer orders and shipping products while remediation efforts are underway.
Hasbro cautioned that its business continuity plan may need to remain in effect for several weeks before the situation is fully resolved. The company warned that maintaining these contingency measures could result in some delays in order fulfillment.
At the time of the filing, Hasbro said it was still assessing the full scope of the incident. The company added that it is working to identify and review the files that may have been impacted as part of its ongoing review.
The Play-Doh maker's shares fell 3% in morning trading following the disclosure.
Context and operational steps
Hasbro's statement emphasizes immediate containment actions - taking select systems offline - combined with temporary operational workarounds to preserve commerce flows. The company has relied on third-party cybersecurity experts to investigate the unauthorized access and to support recovery and assessment activities.
Potential near-term effects
- Hasbro may operate under its business continuity plan for several weeks while resolving the incident.
- Order fulfillment delays are possible as systems remain offline and files are reviewed.
- The company continues to evaluate the incident's full impact and the set of potentially affected files.
Hasbro's regulatory filing outlines the steps taken and the uncertainties that remain while the company works to restore normal operations and complete its review of potentially impacted data.