Stock Markets March 26, 2026

Google enables chat-history import to Gemini to attract users from rival AI assistants

New upload option lets Gemini users bring zipped conversations and context from other AI services to accelerate personalization

By Maya Rios GOOGL
Google enables chat-history import to Gemini to attract users from rival AI assistants
GOOGL

Google has introduced an import feature for its Gemini AI assistant that allows users, both free and paying, to upload zipped files containing conversation history and contextual details from other AI applications. The company published a prompt template users can run in their other chat apps to extract demographic and preference data, relationship and plan information, and other instructions to paste into Gemini settings. The capability is aimed at users of competing assistants such as OpenAI's ChatGPT and Anthropic's Claude; Anthropic rolled out a similar memory import capability earlier this month.

Key Points

  • Google added an import feature to Gemini allowing zipped chat-history uploads for both free and paid users - impacts the technology and software sectors.
  • A supplied prompt template guides extraction of demographic details, interests, relationships, dated plans and other instructions from other AI assistants - relevant to AI product development and user personalization strategies.
  • The move is targeted at users of competing assistants such as OpenAI's ChatGPT and Anthropic's Claude; Anthropic released a similar feature earlier this month - affects competitive dynamics in the AI assistant market.

Google announced a new set of tools for its Gemini artificial intelligence assistant that let people bring chat history and contextual cues from other AI apps into Gemini. The company said the new import option, described in a blog post, accepts zipped files of conversations and is available to both free and paid Gemini accounts.

To simplify the transfer, Google published a suggested prompt that users can run inside their other AI assistants. The prompt begins with the instruction: "You are helping me import context from one AI assistant to another." It then guides the extraction of details the user has previously shared with the other assistant, asking for items such as demographic information, active interests and preferences, sustained relationships, dated plans and any additional instructions provided to that assistant.

Users are expected to paste the resulting output into Gemini's settings. Google said the imported material will be used to "quickly get Gemini up to speed on what matters most to you," allowing the assistant to incorporate prior context and preferences more rapidly.

The new import function is explicitly positioned as a way to ease moving between AI platforms. Google identified competitors by example, noting users of OpenAI's ChatGPT and Anthropic PBC's Claude as potential targets for the capability. The announcement follows a similar feature release from Anthropic; the company introduced a memory import option earlier this month.

The company framed the feature as a user-focused convenience for bringing existing conversational context into Gemini, and made the import process available across account tiers. The blog post outlines the prompt structure and the type of personal and conversational data worth transferring, but does not add further operational details about processing or retention within Gemini's settings beyond the stated goal of accelerating personalization.


Summary: Google added an import option to Gemini that lets users upload zipped chat histories and context from other AI assistants. A provided prompt template helps extract demographic details, preferences, relationships, dated plans, and other instructions, and the output is pasted into Gemini settings to accelerate personalization. The feature targets users of rivals such as ChatGPT and Claude; Anthropic introduced a comparable import feature earlier this month.

Risks

  • Limited information in the announcement about how imported data will be processed or retained inside Gemini - relevant to cloud services and data governance in the technology sector.
  • Users may need to perform extraction steps in their other AI apps before pasting into Gemini, which could create confusion or barriers to adoption - relevant to user experience and product adoption in software services.

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