Fluent Inc (NASDAQ:FLNT) saw its stock climb 2.4% on Tuesday following an update on the companys Commerce Media Solutions unit, which the company said has delivered sustained growth over the past three years.
According to Fluent, Commerce Media Solutions has produced triple-digit compound annual revenue growth beginning in the first quarter of 2023. The business expanded its contribution to total company revenue, accounting for 40% of consolidated revenue in the third quarter of 2025, up from 16% in the same quarter a year earlier. Fluent also reported that, as of September 30, 2025, the unit was operating at an annualized revenue run rate in excess of $85 million.
The commerce media offering connects advertisers and retailers by leveraging first-party data to reach consumers during their shopping journeys. Fluents platform enables advertisers to bid for access to shoppers while preserving retailer control over how monetization is integrated into the customer experience. The company lists retail partners that include Authentic Brands Group, Belk, Barnes & Noble College, Michaels and Dicks Sporting Goods.
Fluent launched Commerce Media Solutions in the first quarter of 2023 to address the commerce media market, and the company said the business has since expanded into travel, ticketing and other complementary verticals. Fluent described its approach as experimentation-driven, using creative and campaign tests to identify the most effective monetization strategies by retailer, channel and format. The company also said it has deployed predictive capabilities to identify when monetization is likely to generate value across the retail customer journey.
Customers cited in Fluents materials emphasize performance and preservation of the shopping experience. Geoff Lester, Chief Commercial Officer at Vivid Seats, was quoted saying: "Three years ago, we made the decision to switch to Fluent and havent looked back. Not only have they delivered superior performance, but their approach also allows us to monetize intelligently, delivering offers that add value for customers while preserving the integrity of the purchase experience."
The recent update on Commerce Media Solutions coincided with the stock move, underscoring investor attention on the units revenue trajectory and its growing share of Fluents overall business mix.