Stock Markets April 10, 2026 08:49 AM

Dealers Report Modest Q1 Equipment Sales Growth as Future Sentiment Erodes

DA Davidson survey finds low-single-digit retail gains and a wider range of dealer outlooks, while Caterpillar exposure to North American construction remains material

By Priya Menon CAT
Dealers Report Modest Q1 Equipment Sales Growth as Future Sentiment Erodes
CAT

U.S. construction equipment dealers recorded low-single-digit year-over-year retail sales growth in the first quarter of 2026, marginally ahead of initial expectations, according to a DA Davidson survey of roughly 20 dealers. While current sales showed a small improvement versus recent weakness, the survey flagged a deterioration in forward-looking sentiment and a growing dispersion of dealer perspectives.

Key Points

  • U.S. construction equipment dealers reported low-single-digit year-over-year retail sales growth in Q1 2026, slightly above expectations.
  • Dealers expect flat year-over-year sales in Q2 2026 and project mid-single-digit growth for heavy equipment retail sales in 2027, with only two of about 20 dealers anticipating a decline.
  • DA Davidson’s Dealership Sentiment Indicator remains in the growth quadrant but moved closer to the downturn quadrant due to the future component hitting its lowest level since tracking began; Caterpillar exposure to North American construction is estimated at 20% to 25% of equipment revenues.

Construction equipment retail sales in the first quarter of 2026 edged up in the low-single-digit range compared with the same period a year earlier, narrowly beating the early projections from dealers surveyed by DA Davidson in March. The results represent a modest rebound from a prior low-single-digit decline recorded in the third quarter.

Looking ahead, the dealers polled expect second-quarter sales to be essentially flat year-over-year. Their outlook for 2027 is more optimistic on average, with respondents projecting mid-single-digit growth in heavy equipment retail sales. Of the approximately 20 dealers in the sample, only two anticipate a decline in 2027.

Dealers that carry Caterpillar products expected slightly weaker expansion, with growth for that subset closer to the low-single-digit range.

DA Davidson’s Dealership Sentiment Indicator remained inside the growth quadrant for the first quarter - a position it has held since the firm began quarterly checks in 2023. However, the overall reading moved nearer to the downturn quadrant than in previous surveys. The shift was driven chiefly by the future component of the indicator, which fell to its lowest recorded level since the tracking began.

Respondent commentary showed notable divergence. Some dealers described conditions as strong and robust, while others voiced concerns about the broader economic picture. The survey noted this spread of views is the widest recorded in the nearly four-year history of the quarterly checks.

The report also referenced the market position of Caterpillar, whose shares trade close to all-time highs. DA Davidson attributed part of that performance to datacenter demand and a recovery in mining equipment. The firm estimates that North American construction accounts for roughly 20% to 25% of Caterpillar’s equipment revenues.

In sum, the survey paints a picture of modest near-term retail improvement in construction equipment, tempered by weakening forward-looking sentiment and a broad range of dealer expectations.

Risks

  • Weakening forward-looking sentiment as measured by the future component of the Dealership Sentiment Indicator could presage weaker orders or dealer inventory adjustments, affecting the construction equipment sector and related supply chains.
  • Wide dispersion in dealer commentary signals uneven end-market conditions and economic uncertainty, which may influence demand volatility across construction, mining, and heavy-equipment markets.
  • Dealers carrying Caterpillar products expect slightly lower growth, indicating potential relative downside for suppliers and OEMs with higher exposure to North American construction demand.

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