Stock Markets January 27, 2026

Burry Reopens Position in GameStop, Sees Stock as a Bet on CEO Ryan Cohen Rather Than Another Meme-Fueled Squeeze

The 'Big Short' investor outlines five concrete takeaways on GameStop's prospects, downplaying a repeat of the 2021 short squeeze while highlighting Cohen's strategy and compensation plan

By Caleb Monroe
Burry Reopens Position in GameStop, Sees Stock as a Bet on CEO Ryan Cohen Rather Than Another Meme-Fueled Squeeze

Investor Michael Burry has revealed a stake in videogame retailer GameStop and published an analysis explaining why he views the company as a wager on CEO Ryan Cohen's ability to deploy cash into a transformative acquisition, rather than a ticket to another explosive short squeeze. Burry, who previously owned GameStop shares in 2018 and sold them shortly before the 2021 rally, outlines five main points in a Substack post titled 'Cassandra Unchained,' emphasizing the low probability of a repeat short squeeze, doubts about collectibles as a major value driver, and the incentive structure in Cohen's recently announced compensation package.

Key Points

  • Burry believes a repeat of the 2021 short squeeze is unlikely and does not view it as the primary source of GameStop’s value - impacts equity market volatility and retail investor behavior.
  • The investment is a bet on CEO Ryan Cohen’s ability to convert GameStop’s cash reserves into a transformative acquisition or acquisitions - impacts capital allocation and M&A activity in the retail and consumer sectors.
  • Burry views collectible initiatives such as Power Packs as limited drivers of shareholder value, while seeing an asymmetric risk-reward given current pricing - impacts retail merchandising and branded consumer products.

Michael Burry has disclosed that he holds a position in GameStop, the videogame retailer that has become synonymous with retail trading frenzies. In a post published on his Substack, "Cassandra Unchained," Burry laid out five takeaways explaining why he has returned to the stock and how he views the company under CEO Ryan Cohen.

Burry is best known for his prescient short position against the U.S. housing market prior to the 2008 crisis. He previously owned GameStop shares in 2018 but divested weeks before the dramatic short squeeze of January 2021 that pushed the stock up more than 1,600% when retail traders coordinated to force bearish investors to unwind positions.


1. A repeat of 2021’s massive short squeeze is unlikely

Burry dismisses the idea that GameStop’s value lies in staging another explosive short squeeze. He wrote, "The value is not in another big short squeeze... which is not likely to happen. At least, the most commonly cited theories oriented to such an outcome do not amount to much for me." In short, he views the odds of a similar retail-driven price cascade as slim and does not place primary investment merit on that possibility.


2. The investment thesis centers on Cohen’s capital allocation

According to Burry, the stock is effectively a bet on Ryan Cohen’s capacity to convert GameStop’s cash resources into a growing business. He describes Cohen as someone "making lemonade out of lemons," acknowledging the company currently runs a weak core business but is exploiting the meme-stock environment to raise cash. Burry says Cohen is sitting on that cash and waiting for an opportunity to execute "a big buy of a real growing cash cow business."

He draws a parallel between Cohen and Warren Buffett in the sense of waiting patiently to redeploy capital, saying, "I think he (Ryan) is doing what Warren Buffett did and what I am doing. Essentially, waiting patiently. Unlike me, he is doing it with a public company, which, by all prior evidence, is very hard."


3. Compensation plan signals potential for major acquisitions

GameStop recently disclosed a compensation package for Cohen with a headline value near $35 billion. Burry interprets the structure of that plan as indicative of an expectation for large-scale change: the performance hurdles require Cohen to grow the company’s market value by more than tenfold to receive the full benefit. Burry notes, "This is the deal I would want if I wanted more ownership, was sitting on a growing, giant pile of cash and planned a transformative acquisition or acquisitions."


4. Collectibles are unlikely to be the main engine of shareholder value

GameStop has pursued initiatives to drive traffic and sales, including partnerships to sell exclusive game versions and collectibles, plus the launch last year of Power Packs - a collectible trading-card product and platform that the company said attracted strong demand. Burry, however, views such initiatives as modest contributors at best. He states plainly, "I do not see Power Packs as more than a minor incremental driver of shareholder value, at best."


5. The stock prices in a premium but still presents asymmetric upside

Burry acknowledges he is paying somewhat more than the company’s hard asset value for the shares, but he believes the positioning offers an attractive risk-reward profile. He characterizes being long GameStop as "almost as asymmetric as it gets these days in U.S. common stocks." That framework underpins his decision to hold the stake despite the premium relative to tangible assets.


Additional note included in the original post

The original material also contained a promotional line referencing a Fair Value calculator and an associated sale offer. That content offered a tool-based approach to assessing whether GameStop represents a bargain by using multiple valuation models. The post itself, however, contains the substantive investor analysis summarized above.


In sum, Burry’s public reconciliation of his position frames GameStop less as a vehicle for a repeat meme-driven rally and more as a capital allocation story centered on Cohen’s ability to redeploy cash into a sizeable, growth-oriented acquisition. He remains skeptical that collectibles or repeat squeezes will drive material long-term value on their own, while viewing the upside from a successful transformative deal as the primary source of potential shareholder gains.

Risks

  • There is uncertainty that Cohen can execute a transformative acquisition that materially grows the company’s market value given the ambitious compensation hurdles - impacts M&A outcomes and shareholder returns in the retail sector.
  • If GameStop’s efforts around collectibles and exclusive merchandise fail to scale beyond minor incremental gains, such initiatives may not shift fundamental economics - impacts retail sales and product monetization strategies.
  • The stock trades above hard asset value, so investors are paying a premium that depends on future execution; failure to meet expectations could compress returns - impacts equity valuations and investor sentiment in consumer retail stocks.

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