Insider Trading March 30, 2026

Zevia CEO Sells 144,008 Shares to Cover RSU Taxes After Major Vesting Event

Amy Taylor’s stock sales coincide with a large RSU vesting and follow mixed quarterly results and strategic partnership news

By Caleb Monroe ZVIA
Zevia CEO Sells 144,008 Shares to Cover RSU Taxes After Major Vesting Event
ZVIA

Zevia PBC President and CEO Amy Taylor disposed of 144,008 Class A shares between March 26 and March 30, 2026, to meet tax liabilities tied to recently vested restricted stock units. The transactions occurred as Taylor also received more than 1 million shares from RSU vesting and after the company reported mixed fourth-quarter 2025 results and announced a high-profile partnership with Cardi B.

Key Points

  • Zevia CEO Amy Taylor sold 144,008 Class A shares between March 26 and March 30, 2026 to cover taxes tied to RSU settlement; she also received 1,021,277 shares from RSU vesting on March 26.
  • Following the transactions, Taylor owns 2,390,117 shares directly and 5,500 indirectly through her spouse; the insider activity occurred while ZVIA traded near its 52-week low of $1.11 and had fallen 55% over six months.
  • Zevia reported Q4 2025 EPS of -$0.02 in line with expectations, revenue of $37.9 million below the $40.36 million forecast, a 4.0% decline in total sales, and adjusted EBITDA of $0.9 million, beating estimates; Telsey cut its price target to $5.00 but kept an Outperform rating, and the company announced a multi-year partnership with Cardi B.

President and CEO Amy Taylor of Zevia PBC (NASDAQ:ZVIA) completed multiple sales of Class A Common Stock totaling 144,008 shares over three trading days from March 26 to March 30, 2026. The disposals were disclosed as being executed to satisfy tax obligations arising from the settlement of restricted stock units (RSUs).

Breakdown of the transactions is as follows:

  • On March 26, Taylor sold 66,731 shares at $1.1674 per share, generating $77,901.
  • On March 27, she sold 66,501 shares at a weighted average price of $1.1375, with trade prices ranging from $1.12 to $1.17, for proceeds of $75,644.
  • On March 30, Taylor sold 10,776 shares at a weighted average price of $1.1620, with trade prices ranging from $1.13 to $1.195, totaling $12,522.

The company filing indicates the share sales were specifically to cover taxes related to RSU settlement. In the same filing, it was disclosed that on March 26 Taylor took delivery of 1,021,277 Class A shares through the vesting of restricted stock units at no cost.

After these movements, Taylor's holdings include 2,390,117 shares held directly and an additional 5,500 shares held indirectly through her spouse.


Market context included in the filing notes that ZVIA shares have been trading close to their 52-week low of $1.11 and that the stock has declined 55% over the past six months. The company’s market capitalization was reported at $89.75 million. An InvestingPro analysis cited in the release indicates the stock appears undervalued at current levels based on the platform’s Fair Value metric, and highlights the company’s balance sheet strength with more cash than debt, while also noting ongoing profitability challenges.

Financial and strategic updates disclosed alongside the insider activity provide additional perspective:

  • For fourth-quarter 2025, Zevia reported earnings per share of -$0.02, in line with expectations.
  • Revenue for the quarter came in at $37.9 million, below the expected $40.36 million, representing a shortfall.
  • Total sales declined by 4.0% in the quarter, versus Telsey’s forecast for a 1.5% increase.
  • Adjusted EBITDA was reported at $0.9 million, beating Telsey’s estimate of negative $0.7 million.

On the analyst front, Telsey lowered its price target on Zevia to $5.00 from $6.00 while retaining an Outperform rating on the stock. Separately, Zevia announced a multi-year partnership with rapper Cardi B, naming her both a shareholder and brand ambassador; the agreement includes Zevia sponsoring Cardi B’s Little Miss Drama Tour, which began in Palm Desert, California.


The filings show the insider sales were mechanically linked to tax liabilities from RSU settlement and coincided with a significant vesting event that increased Taylor’s share count by more than one million shares. The broader company disclosures included in the same period provide a mix of operational and financial signals for investors to weigh, including top-line pressure, a modest positive on adjusted EBITDA, an analyst price-target reduction, and a high-profile marketing partnership.

Risks

  • Revenue came in below expectations and total sales declined 4.0%, indicating top-line pressure that could affect future earnings - impacts consumer packaged goods and retail sector valuations.
  • The stock has been trading near a 52-week low and declined 55% over six months, reflecting market weakness and heightened volatility for investors - impacts equity market sentiment for small-cap consumer stocks.
  • Profitability challenges remain despite a positive adjusted EBITDA beat; the company’s market cap and ongoing profitability issues present uncertainty for investor returns - impacts investor confidence in branded consumer products.

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