Yelp Inc. Chief Financial Officer David A. Schwarzbach completed the sale of 7,500 shares of company common stock on March 23, 2026, at a per-share price of $25.00, for total proceeds of $187,500. Following the disposition, Schwarzbach retained direct ownership of 216,800 shares.
The transaction was carried out under a pre-arranged 10b5-1 trading plan that Schwarzbach adopted on August 14, 2025. The sale was disclosed in a Form 4 filing with the Securities and Exchange Commission, a document that was signed on March 25, 2026 by Elizabeth Prosser, Attorney-in-Fact.
At the time of the filing the stock was quoted at $24.21, reflecting a 36% decline over the last 12 months. The filing also referenced third-party InvestingPro data indicating a price-to-earnings ratio of 10.71 and assigning Yelp a "GREAT" financial health score. One InvestingPro tip noted management has been actively repurchasing shares, and the filing referenced that a total of 12 additional tips are available to subscribers.
Separately, Yelp released its fourth-quarter 2025 results showing adjusted earnings per share of $0.61, which exceeded the $0.53 projection, and revenue of $359.99 million, marginally above the $358.77 million consensus estimate. Despite the upside versus expectations for the quarter, Yelp's outlook for the first quarter and the full year 2026 failed to meet market forecasts.
In reaction to the guidance shortfall and what it described as weak advertising fundamentals, Evercore ISI reduced its price target for Yelp from $38.00 to $31.00 while maintaining an Outperform rating. Separately, a Bear Cave report questioned Yelp's growth prospects and business model, characterizing the company as a "classic value trap."
These developments - the insider sale executed under an established trading plan, the mixed quarterly results, and cautious forward guidance - were all recorded in regulatory filings available to investors.
Disclosure: